TIME Apple

See What It’s Actually Like to Use the Apple Watch

An animated look at the Apple Watch's various function

  • The digital crown lets you open the homepage and select an app:

    Video By Jason Cipriani for Fortune; Gif by Josh Raab & Joseph Lin for TIME
  • You can then swipe between apps like Weather, Apple Maps, and Instagram:

    Video By Jason Cipriani for Fortune; Gif by Josh Raab & Joseph Lin for TIME
  • You can use the digital crown to scroll through a list of your friends and send them a message:

    Video By Jason Cipriani for Fortune; Gif by Josh Raab & Joseph Lin for TIME
  • A fitness app lets you choose a workout and set activity goals for the day:

    Video By Jason Cipriani for Fortune; Gif by Josh Raab & Joseph Lin for TIME
  • You can control your iPhone’s camera from the Apple Watch:

    Video By Jason Cipriani for Fortune; Gif by Josh Raab & Joseph Lin for TIME
  • You can customize your Apple Watch using an app on the iPhone:

    Video By Jason Cipriani for Fortune; Gif by Josh Raab & Joseph Lin for TIME

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