You’ll Actually Want to Watch Geico’s New Ad All the Way to the End

When it comes to online advertising, it’s hard to get an audience to stick around to see what product is being advertised. That’s particularly true for those ads that force you to watch for five seconds, before letting you skip and get on with watching your skateboarding cat video. Geico has come up with an ingenious solution to that problem: make an ad that you won’t want to skip.

The company’s latest campaign features a series of ads that run for less than five seconds and puts the product right up front, meaning you can’t skip it. But Geico takes it a step further and actually rewards viewers with an ad that is simple, funny, and watchable and thus, really effective.

While the solution seems obvious, it’s hard to engage today’s jaded consumers and Geico has managed it.