TIME celebrities

Kevin and Dani Jonas Announced the Gender of Their Baby Through a Detergent Brand

This is one way to do it

It’s a girl for Kevin and Dani Jonas — and also, it’s a sponsorship for them! The Married to Jonas stars announced the news on Twitter Sunday, but not through their own accounts: Instead, infant laundry detergent brand Dreft shared the first picture of little Alena Rose Jonas.

It’s all part of the couple’s spokesperson deal with Dreft — they’ve been documenting their baby prep with a series of videos promoting the company.

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