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This Is Google’s Plan to Beat Apple Pay

2 minute read

Google’s mobile wallet platform is poised to get a much-needed boost through a partnership with AT&T, T-Mobile and Verizon.

The search giant announced Monday that Google Wallet will come pre-installed on phones sold by those carriers beginning later this year, as long as they run the KitKat version of Android or better. Google Wallet also requires phones to have NFC (near-field communication) technology.

Google is also acquiring the technology behind Softcard, the carriers’ mobile payments platform, as well as its intellectual property. For now, Softcard will continue to be available as a separate app. A blog post by Softcard says the company will share more information about the app’s future in the coming weeks.

Like Apple Pay, Google Wallet and Softcard both use NFC technology to let users seamlessly make in-store purchases with a tap of their phones. Google has never disclosed how many people use Google Wallet, but one estimate by The Guardian pegged the total number of people who have downloaded the app at south of 20 million.

However, the arrival of Apple Pay has spurred the adoption of NFC-enabled point-of-sale terminals at retailers, which benefits Google as well as Apple. With millions more customers soon to have access to Google Wallet when they unpack their new phones, it seems like the app could indeed be a formidable competitor to Apple’s offering.

The 10 Most Ambitious Google Projects

A driver drives a Google Inc. self-driving car in front of the company's headquarters in Mountain View, California on September 27, 2013.
Google Driverless Car The Google Self-Driving Car has been in the works since 2005 after a team of engineers won a grant from the U.S. Department of Defense to design an autonomous car. The project, which aims to reduce traffic accidents, has made headway in recent years as states passed laws permitting self-driving cars. Google plans a commercial release between 2017 and 2020.David Paul Morris—Bloomberg/Getty Images
Google Internet Balloon
Google has been testing balloons which sail into the stratosphere and beam Internet down to Earth. Jon Shenk—AP
This undated photo released by Google shows a contact lens Google is testing to explore tear glucose.
Google's smart contact lenses.Google/AP
Avatars from Google Lively.
Google Lively Google Lively was a web-based virtual community space where users could design avatars, chat with one another and personalize their online hangout space. The project was discontinued after a six-month stint in 2008 after limited success.Google/AP
Eye in the Sky
Google Earth Google's virtual map of the Earth allows users to tour the earth with 3-D satellite images. The project, which dates back to 2004, has already found significant applications in disaster relief.Google/AP
Google's modular phone (Project Ara) at Engadget Expand New York 2014 at Javits Center on Nov. 7, 2014 in New York City.
Project Ara Google's build-your-own-smartphone project allows users to customize their handsets to their own preferences, with the possibility of eliminating electronic waste by encouraging users to add hardware updates on their own terms. The team is working towards a limited market pilot in 2015.Bryan Bedder—Getty Images for Engadget Expand
colored pill capsules
Disease Detecting Pill Google unveiled its plans to disease-detecting ingestible pill in October, a project that'll let patients access their real-time health data to encourage preventative care. The pill will contain nanoparticles that can bind to certain cells and chemicals, with the possibility of detecting diseases like cancer in early stages.Getty Images
Flight team engineers Kenneth Jensen, left, Damon Vander Lind, center, and Matthew Peddie prepare for the first crosswind test of their 20kW Wing 7 airborne wind turbine prototype in Alameda, Calif. on May 24, 2011
Flying Wind Turbines The flying windmill is the project of Makani Power, a wind turbine developer acquired by Google in 2013. The tethered airborne turbines will harness wind energy for the goal of producing low-cost, renewable energyAndrea Dunlap—Makani Power/AP
Vic Gundotra, director of product management of Google, demonstrates Google+ on the Nexus 7 tablet during Google I/O 2012 at Moscone Center in San Francisco on June 27, 2012.
Google+ Google's social networking platform launched in 2011, the most successful service after several flops at designing a Facebook competitor, like the now-retired Google Buzz. Today, Google+ boasts over half a billion monthly active users.Stephen Lam—Reuters
Books
Google Books Google Books dates back to 2004, when Google partnered with libraries and universities to plan to digitize millions of volumes over the next several years. The project aims to make searching books as easy as searching the web.Getty Images

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