Coke’s New Advertising Strategy Features Emoji

Coca-Cola is totally showing how hip and savvy it is by using emoji—you know, like the youths use!—to sell products.

For its latest ad campaign, Coca-Cola Puerto Rico registered web addresses made up of nothing but emoji. Then the company put these cutesy URLs on giant billboards. Behold:

The company registered web addresses for every emoji that conveys happiness, AdWeek reports. Plugging any of the emoji into a mobile web browser, following by the suffix .ws, will take you directly to Coca-Cola Puerto Rico’s site.

“Emojis are not accepted on domains such as .com, .net, and .org,” a rep explained. “After doing some research on domains that do accept emojis, we opted to go with the .ws because the letters could stand for ‘We smile’ and hence seemed most relevant to the brand.”

It should be noted, however, that .ws is actually the suffix for the country of Samoa. Perhaps the most salient question here is when will all countries accept emojis as web addresses?

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