January 27, 2015 11:01 AM EST
T-Mobile’s Super Bowl ad stars “Kim Kardashian, Famous Person” discussing a very serious matter.
“Each month millions of gigs of unused data are taken back by wireless companies. Tragic,” she says over somber PSA-style music. “Data you paid for that could be used to see my makeup, my backhand, my outfits, my vacations and my outfits. Sadly all lost. Please, help save the data.”
What follows is an ad that could be for T-Mobile’s Data Stash program or for Kardashian’s new book, appropriately titled Selfie .
Last year T-Mobile did a text-only ad that ended with the message: “Maybe next year, we’ll do an ad with overpaid movie stars.”
Let’s hope they spring for puppies in 2016.
See Kim Kardashian's Most Memorable Magazine Covers Kardashian was photographed by the controversial photographer Terry Richardson for her Rolling Stone cover. In the issue she talks about Caitlyn Jenner, her marriage to Kanye West and her love for the Backstreet Boys. Terry Richardson—Rolling Stone From the #worldsmosttalkedaboutcouple to the #worldsmosttalkedaboutbutt. Kim Kardashian already got national attention for being naked when a sex tape went public in 2007, but as the new cover of Paper magazine suggests, it's still her body — not her multi-million dollar iPhone game, not her TV show, not her marriage to Kanye West — that has the power to "break the Internet." Jean-Paul Goude—Paper Kardashian called her first Vogue cover "a dream come true," while critics accused to magazine of chasing what was trendy rather than defining it. "As for the cover, my opinion is that it is both charming and touching, and it was, I should add, entirely our idea to do it," Anna Wintour said in its defense. Annie Leibovitz—Vogue Before Kanye and Kim posed for Vogue , they posed on the cover of the French magazine L'Officiel Hommes in 2013. Is this just a strikingly suggestive pose or actual candid moment between now-spouses? Probably a little of both when it comes to this steamy photo shoot. Nick Knight—L'Officiel Hommes In 2012, Kardashian graced the cover of V magazine — shot by Nick Knight, who also shot her L'Officiel Hommes cover — and defended her reality show empire in the magazine's pages by comparing it to rap music. "When rap music first came out, people were like, 'We don't understand this, what is this, it's just a fad.' But rap music is definitely here to stay, and I think reality shows have proven they are as well." Nick Knight—V Magazine Channeling the typographic work of the iconic American artist Barbara Kruger, the cover of W magazine's November 2010 issue found Kim Kardashian (almost) bearing it all. Inside its pages, the only layer she had on was a thin coat of silver body paint. Mark Seliger—W Magazine Kim Kardashian lands magazine covers because she's a familiar face, but that didn't matter to YRB . The magazine made her look near unrecognizable in a bob and dramatic makeup for a 2012 photo shoot that she later called "one of the most unique shoots [she's] ever done." YRB Two of America's biggest style icons met in 2009 when Kim Kardashian dressed up like Barbie, who "guest edited" an issue of Australia's Kurv magazine. But it's no surprise the star would say yes to a magazine that starts with the letter K. Kurv A 2009 shoot for Complex caused controversy when the magazine's website accidentally published an unretouched photo of Kim Kardashian. While it reignited the ongoing debate about beauty standards, Kardashian herself wasn't mad. "So what? I have a little cellulite," Kardashian later wrote on her website. "What curvy girl doesn't? How many people do you think are Photoshopped? It happens all the time!" Complex Kim Kardashian was the most-clothed person on the cover of Prestige magazine's September 2010 issue when she posed with two naked men while looking like a sexed-up gladiator. "This might be one of my most risque covers to date!" she tweeted. Prestige In 2012, Kim Kardashian covered New York magazine's fashion issue, which asked whether she had a place in the industry. Since then, she's only shown that the answer to that question is a resounding yes as she attended Paris Fashion Week and the Met Ball and landed that Vogue cover — a magazine that in the past has been not-so-open-minded about women with curvy figures like hers. New York Magazine Read next: These Incredibly Realistic Celebrity Portraits Were Made Entirely With Emoji
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See Kim Kardashian's Most Memorable Magazine Covers Kardashian was photographed by the controversial photographer Terry Richardson for her Rolling Stone cover. In the issue she talks about Caitlyn Jenner, her marriage to Kanye West and her love for the Backstreet Boys. Terry Richardson—Rolling Stone From the #worldsmosttalkedaboutcouple to the #worldsmosttalkedaboutbutt. Kim Kardashian already got national attention for being naked when a sex tape went public in 2007, but as the new cover of Paper magazine suggests, it's still her body — not her multi-million dollar iPhone game, not her TV show, not her marriage to Kanye West — that has the power to "break the Internet." Jean-Paul Goude—Paper Kardashian called her first Vogue cover "a dream come true," while critics accused to magazine of chasing what was trendy rather than defining it. "As for the cover, my opinion is that it is both charming and touching, and it was, I should add, entirely our idea to do it," Anna Wintour said in its defense. Annie Leibovitz—Vogue Before Kanye and Kim posed for Vogue , they posed on the cover of the French magazine L'Officiel Hommes in 2013. Is this just a strikingly suggestive pose or actual candid moment between now-spouses? Probably a little of both when it comes to this steamy photo shoot. Nick Knight—L'Officiel Hommes In 2012, Kardashian graced the cover of V magazine — shot by Nick Knight, who also shot her L'Officiel Hommes cover — and defended her reality show empire in the magazine's pages by comparing it to rap music. "When rap music first came out, people were like, 'We don't understand this, what is this, it's just a fad.' But rap music is definitely here to stay, and I think reality shows have proven they are as well." Nick Knight—V Magazine Channeling the typographic work of the iconic American artist Barbara Kruger, the cover of W magazine's November 2010 issue found Kim Kardashian (almost) bearing it all. Inside its pages, the only layer she had on was a thin coat of silver body paint. Mark Seliger—W Magazine Kim Kardashian lands magazine covers because she's a familiar face, but that didn't matter to YRB . The magazine made her look near unrecognizable in a bob and dramatic makeup for a 2012 photo shoot that she later called "one of the most unique shoots [she's] ever done." YRB Two of America's biggest style icons met in 2009 when Kim Kardashian dressed up like Barbie, who "guest edited" an issue of Australia's Kurv magazine. But it's no surprise the star would say yes to a magazine that starts with the letter K. Kurv A 2009 shoot for Complex caused controversy when the magazine's website accidentally published an unretouched photo of Kim Kardashian. While it reignited the ongoing debate about beauty standards, Kardashian herself wasn't mad. "So what? I have a little cellulite," Kardashian later wrote on her website. "What curvy girl doesn't? How many people do you think are Photoshopped? It happens all the time!" Complex Kim Kardashian was the most-clothed person on the cover of Prestige magazine's September 2010 issue when she posed with two naked men while looking like a sexed-up gladiator. "This might be one of my most risque covers to date!" she tweeted. Prestige In 2012, Kim Kardashian covered New York magazine's fashion issue, which asked whether she had a place in the industry. Since then, she's only shown that the answer to that question is a resounding yes as she attended Paris Fashion Week and the Met Ball and landed that Vogue cover — a magazine that in the past has been not-so-open-minded about women with curvy figures like hers. New York Magazine More Must-Reads from TIME