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Investors Are Putting Millions Into 'Tinder For Elitists'

Jan 23, 2015

There's a Tinder for dogs, a Tinder for Jews, and now… a Tinder for elitists.

Or, as The League creator Amanda Bradford prefers to describe the dating app that only allows a selective cohort of singles to join, "curated."

"The best universities curate students," Bradford said to Business Insider. "Employers curate their employees. Work and school are the top places where 20-somethings meet each other. So it makes sense for a dating community [as well.]"

And even though the power couple-making app is only in beta with 4,500 San Francisco-based users, The League just announced $2.1 million in investor funding Thursday.

"I was just going to raise a small seed round, but we had a bunch of interest and we went from $500,000 to $2.1 million almost overnight," Bradford told Tech Crunch.

What are investors putting their money into?

The League is all about selectivity. Singles apply to join, and then wait for approval by administrators. While apps like Tinder, Hinge and Coffee Meets Bagel pulls user data from Facebook, The League also goes to LinkedIn to curate its community — largely made up of lawyers, doctors and tech execs.

Business Insider reports:

The acceptance algorithm that The League uses scans the social networks to ensure applicants are in the right age group and that they are career-oriented. That doesn't mean they have to be Ivy graduates or work for a big-name firm. But they should have accomplished something in their 20s.

Those accepted not only get to check their 5 p.m. "happy hour" matches, but they also get a pass to refer a friend.

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