By Eliana Dockterman
January 8, 2015

Back in December, the Discovery Channel seemed to promise viewers that they would get a glimpse of a man being swallowed whole by an anaconda in a special called Eaten Alive. But audience members were enraged when they tuned in that they didn’t see a man “enter the belly of an anaconda,” as the show’s promotions promised, but rather just crushed a little as the snake wrapped around him and began to munch on his helmet.

The new president of Discovery, Rich Ross (who came on after the Eaten Alive incident), apologized for the false advertising at the Television Critics Association press tour on Thursday, according to The Wrap. He said that the show had “the right invention with a packaging that was misleading” and went on to promise that the network, which has been more and more prone to sensationalism as of late, would prioritize authenticity. “[It is] very important to me that when people are telling stories they’re delivering information that is true, and it can be entertaining as well.”

That means no Eaten Alive follow-up. “I don’t believe you’ll be seeing a person being eaten by a snake in my time [at the channel],” Ross concluded.

MORE: Eaten Alive Viewers Outraged Man Wasn’t Actually Eaten Alive

[The Wrap]

Write to Eliana Dockterman at eliana.dockterman@time.com.

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