--- description: Prefer social media with more youthful user bases, like Snapchat and Twitter title: Facebook Popularity Slides Further Among American Teens image: https://static.time.com/v3/assets/bltea6093859af6183b/blt190476eb93b6280b/698770172dce0196499dc970/facebook-teens.jpeg?branch=production&width=3840&quality=75&auto=webp&crop=16:9 ---  * [Business](/section/business/) ## Business Update your preferences in [Account Settings](/account/preferences/) Close * [Tech](/tag/time-section-tech/) ## Tech Update your preferences in [Account Settings](/account/preferences/) Close # U.S. Teens Are Deserting Facebook Faster Than Ever ## Video: Mark Zuckerberg Facebook Love Letter to Wife [Watch (HLS stream): Mark Zuckerberg Facebook Love Letter to Wife](https://cdn.jwplayer.com/manifests/riSXNceS.m3u8) (1:00)  _Published 2014-11-14. Mark Zuckerberg Facebook Love Letter to Wife_ by [Sarah Begley](/author/sarah-begley/) ## Sarah Begley Update your preferences in [Account Settings](/account/preferences/) Close Dec 19, 2014 3:21 PM CUT  Girl using laptop Girl using laptopBrendan O'Sullivan—Getty Images by [Sarah Begley](/author/sarah-begley/) ## Sarah Begley Update your preferences in [Account Settings](/account/preferences/) Close Dec 19, 2014 3:21 PM CUT U.S. teenagers increasingly think Facebook is like, whatever. A [new report ](http://www.bloomberg.com/news/2014-12-19/facebook-s-popularity-among-teens-dips-again.html "undefined")has found that Americans aged 13 to 17 who use social media are leaving Facebook faster than ever, with the percentage of those with accounts dropping six points from 94% last year to 88% in 2014\. From 2012 to 2013, it only dropped one point. This is [not](http://www.washingtonpost.com/news/the-intersect/wp/2014/10/08/teens-are-officially-over-facebook/ "undefined") the first time analysts have reported a [drop](http://www.pewinternet.org/2013/05/21/teens-social-media-and-privacy/ "undefined") in Facebook’s popularity among teenagers, and the company’s co-founder and CEO Mark Zuckerberg has gone on the record saying he’s skeptical of their claims. “Based on our data, that’s simply not true,” [he said last year](http://www.forbes.com/sites/jeffbercovici/2013/07/24/mark-zuckerberg-says-teenagers-arent-leaving-facebook/ "undefined"). ### This Is What Your Facebook Profile Looked Like Over the Last 11 Years  The Original Facebook Group Page, 2004\. Before people realized how awesome pictures are. Courtesy of Facebook  Facebook Profile Page, 2005\. Back when Facebook looked a little bit like MySpace. Courtesy of Facebook  Facebook Profile Page Facelift, 2005\. The "the" is finally dropped. Courtesy of Facebook  Facebook Profile Page, 2006\. You no longer need to be reminded "this is you" at the top of your profile page. Courtesy of Facebook  Facebook Profile Page, 2007\. Every profile update still had to begin with "is," forcing you to talk about yourself in the third person. Courtesy of Facebook  Facebook Profile Page, 2008\. The wall. Courtesy of Facebook  Facebook Profile Page, 2009\. It only took five years for Facebook to create easy-to-find privacy settings. Courtesy of Facebook  Facebook Profile Page, 2010\. Facebook starts to get pretty. Courtesy of Facebook  Facebook Profile Page, 2011\. Zuckerberg realizes that people love pictures, usually of animals. Courtesy of Facebook  Facebook Profile Page, 2012\. The timeline allows you (or your parents) to trace your life from birth to death. Courtesy of Facebook  Facebook Profile Page, 2013-2014\. Facebook introduced a new app, Paper, on Monday. Courtesy of Facebook  Facebook Profile Page, 2014-2015\. Facebook updated both the newsfeed algorithm and the privacy settings. Courtesy of Alex Fitzpatrick/Facebook If the numbers aren’t growing in that demographic, Zuckerberg added, that’s only because the site is already so deeply engrained in the life of the American teenager that there’s nowhere to grow. The group behind the new report, Frank N. Magid Associates Inc., found that teens are spending more time on messaging apps and even Twitter, which now boasts 48% engagement in that age group. Part of their attraction to newer services like Snapchat and messaging apps are their youthful user base. After all, with parents and even grandparents on the social network, no wonder teens are saying thanks but no thanks to Mark Zuckerberg’s friend request. \[[_Bloomberg_](http://www.bloomberg.com/news/2014-12-19/facebook-s-popularity-among-teens-dips-again.html "undefined")\] ```json [{"@context":"https://schema.org","@type":"NewsArticle","@id":"https://time.com/3641760/teens-leaving-facebook/","mainEntityOfPage":{"@type":"WebPage","@id":"https://time.com/3641760/teens-leaving-facebook/"},"headline":"U.S. Teens Are Deserting Facebook Faster Than Ever","datePublished":"2014-12-19T15:21:30.000Z","dateModified":"2026-05-11T04:45:27.250Z","description":"Prefer social media with more youthful user bases, like Snapchat and Twitter","url":"https://time.com/3641760/teens-leaving-facebook/","keywords":["Tech","Social Media","facebook"],"thumbnailUrl":"https://static.time.com/v3/assets/bltea6093859af6183b/blt190476eb93b6280b/698770172dce0196499dc970/facebook-teens.jpeg?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","author":[{"@type":"Person","name":"Sarah Begley","jobTitle":null,"url":"https://time.com/author/sarah-begley/"}],"articleSection":"Business","image":[{"@type":"ImageObject","url":"https://static.time.com/v3/assets/bltea6093859af6183b/blt190476eb93b6280b/698770172dce0196499dc970/facebook-teens.jpeg?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","width":1200,"height":675,"headline":"125980303","caption":"125980303","creditText":"Brendan O'Sullivan—Getty Images","representativeOfPage":true}],"publisher":{"@type":"Organization","name":"Time","url":"https://time.com/","logo":{"@type":"ImageObject","url":"https://time.com/images/logo.png","width":528,"height":156},"foundingDate":"March 3, 1923","sameAs":["https://www.facebook.com/time","https://www.instagram.com/time/?hl=en","https://twitter.com/time","https://www.pinterest.com/timemagazine"]}},{"@context":"https://schema.org","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"item":{"@id":"/section/business/","name":"Business"}},{"@type":"ListItem","position":2,"item":{"@id":"/tag/time-section-tech/","name":"Tech"}},{"@type":"ListItem","position":3,"item":{"@id":"https://time.com/3641760/teens-leaving-facebook/","name":"U.S. Teens Are Deserting Facebook Faster Than Ever"}}]},{"@context":"https://schema.org","@type":"VideoObject","name":"Mark Zuckerberg Facebook Love Letter to Wife","description":"Mark Zuckerberg Facebook Love Letter to Wife","thumbnailUrl":"https://cdn.jwplayer.com/v2/media/riSXNceS/poster.jpg?width=720","uploadDate":"2014-11-14T21:16:56.000Z","contentUrl":"https://cdn.jwplayer.com/manifests/riSXNceS.m3u8","embedUrl":"https://time.com/3641760/teens-leaving-facebook/","duration":"PT1M","potentialAction":{"@type":"SeekToAction","target":"https://time.com/3641760/teens-leaving-facebook/?jw_start={seek_to_second_number}","startOffset-input":"required name=seek_to_second_number"}}] ```