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---
description: Book sales are booming, according to statistics released this week by the Association of American Publishers, which showed that in the first three-quarters of 2014,...
title: Adult Books Sales Are Down and Young Adult Soars in 2014
image: https://static.time.com/v3/assets/bltea6093859af6183b/blte055d57d1c56b614/69876f442dce0167eb9dc7ff/the-fault-in-our-stars.jpg?branch=production&amp;width=1920&amp;quality=75&amp;auto=webp&amp;crop=16:9
---

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# Adult Books Sales Are Down and Young Adult Soars in 2014


by 

[Laura Stampler](/author/laura-stampler/)


## Laura Stampler


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Dec 16, 2014 9:44 PM CUT

![The Fault In Our Stars](https://static.time.com/v3/assets/bltea6093859af6183b/blte055d57d1c56b614/69876f442dce0167eb9dc7ff/the-fault-in-our-stars.jpg?branch=production&width=3840&quality=75&auto=webp&crop=3:2)

Dutton Books

by 

[Laura Stampler](/author/laura-stampler/)


## Laura Stampler


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Dec 16, 2014 9:44 PM CUT

Book sales are booming, according to statistics released this week by the Association of American Publishers, which showed that in the first three-quarters of 2014, overall book sales increased by 4.9%.

But the real page-turners that flew off the shelves were for children and young adults–those categories increased by a whopping 22.4% from Jan.-Sept. 2013 to the same period in 2014, [_Media Bistro_](http://www.mediabistro.com/galleycat/book-sales-up-4-9-in-first-34-of-2014-aap%5Fb95272 "undefined")reports. To put things into perspective, adult fiction and non-fiction sales were down 3.3%.

But this doesn’t necessarily mean that adults stopped reading. They might just be expanding their palates to healthy servings of John Green and other YA heavy-hitters.

Adults reading YA wouldn’t be a new phenomenon. According to a 2012 survey by [Bowker Market Research](http://www.publishersweekly.com/pw/by-topic/childrens/childrens-industry-news/article/53937-new-study-55-of-ya-books-bought-by-adults.html "undefined") found that 55% of young adult novels are bought by adults — 28% of which are made up of the 33 to 44 demographic. That statistic drew some [criticism aimed at YA-loving adults](http://www.slate.com/articles/arts/books/2014/06/against%5Fya%5Fadults%5Fshould%5Fbe%5Fembarrassed%5Fto%5Fread%5Fchildren%5Fs%5Fbooks.html "undefined") this summer–balanced by an overwhelming [wave](http://www.nytimes.com/2014/10/19/fashion/a-not-so-young-audience-for-young-adult-books.html "undefined") of [pieces](http://www.washingtonpost.com/news/act-four/wp/2014/06/06/no-you-do-not-have-to-be-ashamed-of-reading-young-adult-fiction/ "undefined") [defending](http://www.thefrisky.com/2014-06-05/adults-can-read-whatever-the-hell-they-want/ "undefined") [adults who love the genre](http://www.vulture.com/2013/10/thirtysomething-teen-on-young-adult-novels.html "undefined").

While the [AAP](http://www.mediabistro.com/galleycat/book-sales-up-4-9-in-first-34-of-2014-aap%5Fb95272 "undefined") didn’t track who bought what books, it did note that children and young adult ebooks increased a total of 52.7% in the first nine months this year. And a December study by [Nielsen](http://www.nielsen.com/us/en/insights/news/2014/dont-judge-a-book-by-its-cover-tech-savvy-teens-remain-fans-of-print-books.html "undefined") found that even though teenagers are tech savvy, only 20% of them buy ebooks and express a strong preference for print.

Although no need to hide _The Fault of Our Stars_ in that Kindle — it’s no _50 Shades of Grey_, after all.

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