--- title: Cancer Patient Treatment: How Words Lkke Fight and Battle Can Do Harm description: Using war metaphors to describe cancer may make patients less likely to follow certain treatment guidelines and lead to feelings of failure canonical: https://time.com/3636102/fighting-cancer/ author: Justin Worland article:opinion: false article:content_tier: free article:published_time: 2014-12-17T12:00:29.000Z article:modified_time: 2026-02-22T02:54:27.407Z article:section: Health og:title: How Calling Cancer a 'Fight' or 'Battle' Can Harm Patients og:description: Using war metaphors to describe cancer may make patients less likely to follow certain treatment guidelines and lead to feelings of failure og:url: https://time.com/3636102/fighting-cancer/ og:site_name: TIME og:image: https://static.time.com/v3/assets/bltea6093859af6183b/bltb547255ba017d364/69876f45f887dcf4cde89123/pink-boxing-gloves.jpg?branch=production&width=1200&quality=75&auto=webp&crop=16:9 og:image:width: 3400 og:image:height: 1913 og:image:alt: pink boxing gloves og:type: article twitter:card: summary_large_image twitter:title: How Calling Cancer a 'Fight' or 'Battle' Can Harm Patients twitter:description: Using war metaphors to describe cancer may make patients less likely to follow certain treatment guidelines and lead to feelings of failure twitter:image: https://static.time.com/v3/assets/bltea6093859af6183b/bltb547255ba017d364/69876f45f887dcf4cde89123/pink-boxing-gloves.jpg?branch=production&width=1200&quality=75&auto=webp&crop=16:9 ---  # How Calling Cancer a 'Fight' or 'Battle' Can Harm Patients > Sponsored content. 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Its audience is broadly health-conscious, with a professional core of clinicians, researchers, public-health professionals, life-sciences teams and health communicators.  by [Justin Worland](https://time.com/author/justin-worland/)  ## Justin Worland Senior Correspondent Dec 17, 2014 12:00 PM UTC  Pink Boxing Gloves Pink Boxing Gloves Getty Images  by [Justin Worland](https://time.com/author/justin-worland/)  ## Justin Worland Senior Correspondent Dec 17, 2014 12:00 PM UTC Using hostile, warlike metaphors to describe cancer may make patients less likely to take steps toward certain treatments, new research suggests. The [study](http://psp.sagepub.com/content/41/1/66), which will be published in the January issue of the _Personality and Social Psychology Bulletin_, found that patients are less likely to engage in important limiting behaviors, like reducing smoking and cutting back on red meat, when researchers associated cancer with words like “hostile” and “fight.” In fact, the study shows that war metaphors do not make patients any more likely to seek more aggressive treatment. “When you frame cancer as an enemy, that forces people to think about active engagement and attack behaviors as a way to effectively deal with cancer,” says David Hauser, who led the study. “That dampens how much people think about much they should limit and restrain themselves.” In earlier [research](http://dis.sagepub.com/content/16/5/667), investigators found that war metaphors can lead to feelings of guilt and failure in patients who die of cancer, even though they have little control managing it. “Blame is being put on the patient, and there’s almost a sense that, if you are dying, you must have given up and not have fought hard enough,” said the study’s author, Lancaster University professor Elena Semino, in a statement. Semino based her finding on an analysis of 1.5 million words from interviews and online cancer discussions that she conducted with colleagues. She is now working on a manual of cancer metaphors for health care providers. Still, it may be difficult to change such a deeply-rooted element of our lexicon. Words like “fight” and “battle” make the top-ten list of words commonly associated with cancer, according to Hauser. Straightforward words like “die” and “suffer” comprise the remainder of the list. According to Semino’s study, words like “journey” might be a better replacement for “battle.” Hauser says that medical professionals and media outlets should try to help expand the way that people think about the disease. He cites the “watchful waiting,” a passive method of treating prostate cancer, as one such example. “What would be more beneficial would be changing the sorts of stories about cancer out there to expose aspects of the disease that don’t fit with this enemy conceptualization,” he says. ```json [{"@context":"https://schema.org","@type":"NewsArticle","@id":"https://time.com/3636102/fighting-cancer/","mainEntityOfPage":{"@type":"WebPage","@id":"https://time.com/3636102/fighting-cancer/"},"headline":"How Calling Cancer a 'Fight' or 'Battle' Can Harm Patients","datePublished":"2014-12-17T12:00:29.000Z","dateModified":"2026-02-22T02:54:27.407Z","description":"War metaphors can lead to feelings of guilt and failure","url":"https://time.com/3636102/fighting-cancer/","keywords":["Cancer","Psychology","Research","language","linguistics","Words"],"thumbnailUrl":"https://static.time.com/v3/assets/bltea6093859af6183b/bltb547255ba017d364/69876f45f887dcf4cde89123/pink-boxing-gloves.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","author":[{"@type":"Person","name":"Justin Worland","jobTitle":"Senior Correspondent","url":"https://time.com/author/justin-worland/"}],"articleSection":"Health","image":[{"@type":"ImageObject","url":"https://static.time.com/v3/assets/bltea6093859af6183b/bltb547255ba017d364/69876f45f887dcf4cde89123/pink-boxing-gloves.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","width":1200,"height":675,"headline":"pink boxing gloves","caption":"pink boxing gloves","creditText":"Getty Images","representativeOfPage":true}],"publisher":{"@type":"Organization","name":"Time","url":"https://time.com/","logo":{"@type":"ImageObject","url":"https://time.com/images/logo.png","width":528,"height":156},"foundingDate":"March 3, 1923","sameAs":["https://www.facebook.com/time","https://www.instagram.com/time/?hl=en","https://twitter.com/time","https://www.pinterest.com/timemagazine"]}},{"@context":"https://schema.org","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"item":{"@id":"/section/health/","name":"Health"}},{"@type":"ListItem","position":2,"item":{"@id":"/tag/cancer/","name":"Cancer"}},{"@type":"ListItem","position":3,"item":{"@id":"https://time.com/3636102/fighting-cancer/","name":"How Calling Cancer a 'Fight' or 'Battle' Can Harm Patients"}}]}] ```