YouTube is offering its celebrities bonuses in exchange for multi-year exclusivity contracts, according to a new report, amid fears that some of its biggest stars will be lured away by competing video platforms.
The Wall Street Journal, citing unnamed sources, reports that YouTube has “been in a fire drill” in recent weeks to prevent its stars from defecting to competitors like Facebook and Vessel. YouTube stars say competing offers have been “incredibly attractive.”
More Must-Reads From TIME
- The 100 Most Influential People of 2024
- Coco Gauff Is Playing for Herself Now
- Scenes From Pro-Palestinian Encampments Across U.S. Universities
- 6 Compliments That Land Every Time
- If You're Dating Right Now , You're Brave: Column
- The AI That Could Heal a Divided Internet
- Fallout Is a Brilliant Model for the Future of Video Game Adaptations
- Want Weekly Recs on What to Watch, Read, and More? Sign Up for Worth Your Time
Contact us at letters@time.com