By Megan Gibson
November 27, 2014

A social media campaign calling for a boycott on spending this Black Friday has caught the attention of celebrities.

In an effort to protest the Missouri grand jury’s decision on Monday not to indict officer Darren Wilson for the fatal shooting of Michael Brown in August, US celebrities have taken to social media to use the hashtags #NotOneDime, #BlackoutFriday and #BlackoutBlackFriday to advocate for a retail boycott. They include actors Michael B. Jordan and Jesse Williams, Fruitvale Station director Ryan Coogler, actress Kat Graham, hip-hop mogul Russell Simmons and journalist Soledad O’Brien . The hashtags are meant to encourage people to stop shopping on the biggest retail day of the year as a protest against police brutality.

The campaign was started by a grassroots group called Blackout for Human Rights, which aims to “to raise awareness that builds and maintains pressure on the instruments of power until we are satisfied that the current threat has passed.” The group has hopes to “make Black Friday (November 28, 2014) a nationwide day of action and retail boycott.”



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