![Amazon Holds News Conference Amazon Holds News Conference](https://api.time.com/wp-content/uploads/2014/11/amazon-kindle.jpg?quality=85&w=2400)
Amazon has dropped the prices on a slew of its devices as part of the Black Friday shopping rush.
Amazon’s $79 Kindle e-reader will be on sale for $49, and the company’s Kindle Fire tablets are also dramatically cheaper, with the Fire HD 6 going for a mere $79 (versus its usual $99 price tag) and the Fire HD 7 on sale for $109 (versus $139).
Meanwhile, the e-commerce giant has pegged the price of an unlocked Fire phone to just $199, a $250 price cut from its already reduced price. Amazon is still including a year of free Amazon Prime with the phone.
Vote Now: Who Should Be TIME’s Person of the Year?
Amazon has dramatically reduced its prices on the Fire phone after it received mediocre reviews and suffered lackluster sales.
More Must-Reads from TIME
- Eyewitness Accounts From the Trump Rally Shooting
- From 2022: How the Threat of Political Violence Is Transforming America
- ‘We’re Living in a Nightmare:’ Inside the Health Crisis of a Texas Bitcoin Town
- Remembering Shannen Doherty , the Quintessential Gen X Girl
- How Often Do You Really Need to Wash Your Sheets?
- Why Mail Theft Is on the Rise
- Welcome to the Noah Lyles Olympics
- Get Our Paris Olympics Newsletter in Your Inbox
Contact us at letters@time.com