November 11, 2014 11:37 AM EST
I f you’re planning an elaborate proposal, you should probably know the girl is going to say “yes.”
That was not the case for one Chinese programmer, Sina Technology reports . The unnamed man decided to spend two years of savings on 99 iPhone 6s—costing an estimated $85,000—arrange them in the shape of a heart, and then very publicly propose to his girlfriend.
And… she reportedly said no.
Maybe if he had sprung for the iPhone 6 Plus…
The proposal came right in time for China’s Singles’ Day — a holiday that falls on 11/11 — which many Chinese bachelors celebrate by online shopping, and ending their single-dom .
It’s probably safe to assume this newly single programmer will not be buying himself an iPhone.
PHOTOS: The Rise of Mobile Phones from 1916 to Today 1916 A German field telephone station in the Aisne department of northern France during World War I.Paul Thompson—FPG/Getty Images 1970
French singer and actor Johnny Hallyday in a scene from the film 'Point de Chute' (aka 'Falling Point').Keystone/Holton/Getty Images 1980
An early mobile phone during the Iranian Embassy siege at Princes Gate in South Kensington, London.Kypros/Getty Images 1983
Bob Maxwell, general manager of Englewood-based Mobile Telephone of Colorado, places a call on an FCC-approved radio frequency while driving to work.Lyn Alweis—Denver Post/Getty Images 1986
THE A-TEAM "The Say U.N.C.L.E. Affair" Episode 5. (l-r) Eddie Velez as Frankie Santana, Robert Vaughn as General Hunt Stockwell, George Peppard as John 'Hannibal' Smith.Bill Dow—NBC/Getty Images 1992
Democratic presidential nominee Bill Clinton talks on a cell phone while meeting with Boston Mayor Ray Flynn in a New York hotel on Sept. 25.Mark Lennihan—AP 1993
Whoopi Goldberg during ShoWest in Las Vegas.Jeff Kravitz—FilmMagic/Getty Images 1997
A farmer with his family sitting on a Bullock Cart and talking on a mobile Phone, in Delhi.India Today Group/Getty Images 2001
A woman watches smoke pour out of the World Trade Center Towers in New York on September 11.Nicholas Goldberg—Gamma-Rapho/Getty Images 2011
A rebel militiaman speaks on his mobile phone after capturing territory from government troops on March 25 in Ben Jawat, Libya. John Moore—Getty Images 2011
A youth films the aftermath of tear gas police fired at protestors in Muhammed Mahmoud Street near Tahrir Square on November 23 in Cairo.Peter Macdiarmid—Getty Images 2012
Audience members take pictures of President Barack Obama at Florida Atlantic University on April 10 in Boca Raton, Florida. Marc Serota—Getty Images 2014
A teenager takes a selfie in front of Queen Elizabeth II during a walk around St. Georges Market in Belfast. The Queen has apparently voiced her dismay that when she carries out engagements she is greeted by a sea of mobile phones.Peter Macdiarmid—PA Wire/Press Association Images/AP Read next: How China’s Singles’ Day Holiday Sold Out
More Must-Reads from TIME