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title: Victoria&#x27;s Secret Changes &#x27;Perfect Body&#x27; Ad After Backlash
description: After more than a week of campaigning for Victoria&#x27;s Secret to change (and apologize for) an ad campaign that places the title &quot;The Perfect &#x27;Body&#x27;&quot;...
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og:title: Here&#x27;s How Victoria&#x27;s Secret Quietly Changed Its Controversial &#x27;Body Shaming&#x27; Ad
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# Victoria's Secret Quietly Changes Controversial 'Body Shaming' Ad

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by 

[Laura Stampler](https://time.com/author/laura-stampler/)


## Laura Stampler


Nov 6, 2014 6:57 PM UTC

by 

[Laura Stampler](https://time.com/author/laura-stampler/)


## Laura Stampler


Nov 6, 2014 6:57 PM UTC

After more than a [week of campaigning](http://time.com/3551892/victorias-secret-perfect-body-ad-backlash-petition/) for Victoria’s Secret to change (and apologize for) an ad campaign that places the title “The Perfect ‘Body'” over a slew of svelte supermodels, body image advocates noticed Thursday that the lingerie company had quietly altered the wording of its slogan to read: “A Body for Every Body.”

> [](https://twitter.com/thei100/status/530370303864496129)

Here’s what it used to look like:

> [](https://twitter.com/hcpeterson/status/528215712708694016)

Even though the “Every Body” ad appears to only feature, well, model bodies, the change has been called a success by some advocates.

“This is amazing news!” [writers of a Change.org ](https://www.change.org/p/victoriassecret-apologise-for-your-damaging-perfect-body-campaign-iamperfect/u/8639684?tk=-kxT5K20jiheFxSL4BYir0ECvbdgKSP8qgqxzQSq0Xg&utm%5Fsource=petition%5Fupdate&utm%5Fmedium=email&utm%5Fcampaign=petition%5Fupdate%5Femail)petition that has garnered 27,000-plus signatures [announced](https://www.change.org/p/victoriassecret-apologise-for-your-damaging-perfect-body-campaign-iamperfect/u/8639684?tk=-kxT5K20jiheFxSL4BYir0ECvbdgKSP8qgqxzQSq0Xg&utm%5Fsource=petition%5Fupdate&utm%5Fmedium=email&utm%5Fcampaign=petition%5Fupdate%5Femail). “However the campaign is NOT over! We still want them to change all of the posters in their stores, apologise and pledge to not use such harmful marketing in the future.”

While the wording on its website has changed, some Victoria’s Secret posters appear to be the same:

> [](https://twitter.com/leerocket5000/status/527797951692021761)


Victoria’s Secret did not apologize or inform the petition writers about the change — rather, “we found it ourselves.”

The company did not respond to TIME’s request for comment.

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