If you’re one of those people that can’t start their day without a cup of Starbucks coffee, you may soon have to go no farther than your front door.
During the company’s Thursday earnings conference call, CEO Howard Schultz outlined plans to begin a food and beverage delivery service late next year, according to NBC.
The deliveries will be available to the chain’s loyalty program customers in a few specific markets at first, and will be integrated into a new Starbucks mobile app set to debut in Portland, Ore., next month before expanding to the rest of the country. The app will also allow users to order and pay with their phones.
“Imagine the ability to create a standing order of Starbucks delivered hot to your desk daily,” Schultz said, calling the initiative their version of “e-commerce on steroids.”
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Write to Rishi Iyengar at rishi.iyengar@timeasia.com