--- title: Feelin' Groovy: High School Fashion, Circa 1969 description: LIFE.com presents a series of photos of high school students wearing "hippie fashions" in cities around the United States in 1969. canonical: https://time.com/3491391/feelin-groovy-high-school-fashion-1969/ author: TIME Staff article:opinion: false article:content_tier: free article:published_time: 2013-08-18T17:52:54.000Z article:modified_time: 2026-05-11T05:07:27.747Z og:title: Feelin' Groovy: High School Fashion, Circa 1969 og:description: LIFE.com presents a series of photos of high school students wearing "hippie fashions" in cities around the United States in 1969. og:url: https://time.com/3491391/feelin-groovy-high-school-fashion-1969/ og:site_name: TIME og:image: https://static.time.com/v3/assets/bltea6093859af6183b/bltd84176848105b7d0/6987602035ba6f0291c045fe/high-school-fashion-01.jpg?branch=production&width=659&quality=75&auto=webp&crop=16:9 og:image:width: 659 og:image:height: 371 og:image:alt: Student Rosemary Shoong at Beverly Hills High School, wearing a dress she made herself, 1969. og:type: article twitter:card: summary_large_image twitter:title: Feelin' Groovy: High School Fashion, Circa 1969 twitter:description: LIFE.com presents a series of photos of high school students wearing "hippie fashions" in cities around the United States in 1969. twitter:image: https://static.time.com/v3/assets/bltea6093859af6183b/bltd84176848105b7d0/6987602035ba6f0291c045fe/high-school-fashion-01.jpg?branch=production&width=659&quality=75&auto=webp&crop=16:9 ---  # Feelin' Groovy: High School Fashion, 1969 > Sponsored content. 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They are at time.com/newsletters and are separate from a paid subscription. by [TIME Staff](https://time.com/author/time-staff/) ## TIME Staff Aug 18, 2013 5:52 PM UTC  Student Rosemary Shoong at Beverly Hills High School, wearing a dress she made herself, 1969. Student Rosemary Shoong at Beverly Hills High School, wearing a dress she made herself, 1969.Arthur Schatz—Time & Life Pictures/Getty Images by [TIME Staff](https://time.com/author/time-staff/) ## TIME Staff Aug 18, 2013 5:52 PM UTC “The latest rule in girls’ high school fashion,” LIFE magazine proclaimed in 1969, “is that there isn’t any.” In contrast to the popular fashions and styles of certain decades — the Gibson Girl of the 1890s and early 1900s, the flapper of the Roaring Twenties, the “New Look” of the Fifties — there was no single reigning style in the 1960s. Even as the slim-cut trousers and shift dresses of the late Fifties crept in, Mod miniskirts and go-go boots found their way over from London to mingle with the bell-bottomed jeans and fringed vests of the latter part of the decade. By 1969, the fashion choices of tens of millions of young American men and women were as variegated and ever-evolving as the world around them. A “freaky new freedom,” LIFE called it. Was it ever! Cultural transformation was an irresistible force during the Sixties, and across America and around the globe civil rights, women’s and gay liberation, the sexual revolution and, of course, the explosive soundtrack of R&B, soul and rock and roll informed everything from politics to fashion. Unceasing change, meanwhile, is the one constant in human affairs — and by the 1960s, technology had advanced to the point where events and movements in one corner of the world were instantaneously accessible on campuses and in communities everywhere. As global telecommunication networks grew at-once larger, faster and more sophisticated, America grew, in a sense, much smaller. The vast and near-visionary national highway system had spread across the country in the post-World War II years; more households than ever owned a car (or two); and for the first time, plane travel was becoming a viable option for many American families. Over the course of the 1960s, air passenger numbers more than quadrupled from the previous decade. This mobility opened both literal and figurative vistas to countless Americans — and even if most weren’t able to drive to Haight-Ashbury, or explore the Far East in person, they certainly saw these places on television and in the great photography being published in myriad weekly and monthly magazines and, increasingly, in newspapers. Fewer than a million households owned a TV in the late 1940s; two decades later, that number had increased more than forty fold. The August 1963 March on Washington for Jobs and Freedom and Dr. King’s “I Have a Dream” speech; the immediate aftermath of JFK’s assassination (and MLK’s, and RFK’s); the Vietnam War; the 1969 moon landing — all of these era-defining people and moments, and so many more, were broadcast into living rooms from Maine to California, Alaska to Florida. Was the medium the message? Was the message the medium? For most people, it didn’t really matter, either way, as long as the pictures, the music, the fashions, the movements that came and went with dizzying speed — as long as it all kept coming. By 1969, America’s youth had not only soaked in more visual and auditory stimuli in a few years than most previous generations combined, but had re-imagined virtually all of that input in the form of sartorial self-expression. In light of that new, global sensibility, Beverly Hills high schooler Rosemary Shoong’s homemade “stunning leather Indian dress” (slide #1 in the gallery above) wasn’t just a dress. It was a time and a place, man. And it was out of sight. [**_Liv Combe_**](http://about.me/liv%5Fcombe) **_writes frequently on food, travel, fashion and culture; is a regular contributor to the literary review,_** **Full Stop** **_; and will soon begin work for_** **Afar** **_magazine in San Francisco. While she knows it’s a cliché, she would very much like to have seen the Paris of the 1920s._** Liz Ronk, who edited this gallery, is the Photo Editor for LIFE.com. Follow her on Twitter at [@LizabethRonk](https://twitter.com/LizabethRonk).  Student Rosemary Shoong at Beverly Hills High School, wearing a dress she made herself, 1969. Arthur Schatz—Time & Life Pictures/Getty Images  Beverly Hills High classmates show off their fashions, 1969. Arthur Schatz—Time & Life Pictures/Getty Images  High school teacher Sandy Brockman wears a bold print dress, 1969. Arthur Schatz—Time & Life Pictures/Getty Images  Corona del Mar High School students Kim Robertson, Pat Auvenshine and Pam Pepin wear "hippie" fashions, 1969. Arthur Schatz—Time & Life Pictures/Getty Images  High schooler Nina Nalhaus wears wool pants and a homemade jacket in Denver, Colo., 1969. Arthur Schatz—Time & Life Pictures/Getty Images  A Southern California high school student walks toward classmates while wearing the "Mini Jupe" skirt, 1969. Arthur Schatz—Time & Life Pictures/Getty Images  Southern California high schooler wears a buckskin vest and other hippie fashions, 1969. Arthur Schatz—Time & Life Pictures/Getty Images  Beverly Hills High School student Erica Farber, wearing a checkered and tiered outfit, walks with a boy, 1969. Arthur Schatz—Time & Life Pictures/Getty Images  Students at Woodside High in California, 1969. Arthur Schatz—Time & Life Pictures/Getty Images  High school students wearing "hippie" fashion, 1969. Arthur Schatz—Time & Life Pictures/Getty Images  High schooler Lenore Reday stops traffic while wearing a bell-bottomed jump suit in Newport Beach, Calif., 1969. Arthur Schatz—Time & Life Pictures/Getty Images  High school fashions, 1969. Arthur Schatz—Time & Life Pictures/Getty Images  High school fashions, 1969. Arthur Schatz—Time & Life Pictures/Getty Images  Southern California high school student wears old-fashioned tapestry skirt and wool shawl, 1969. Arthur Schatz—Time & Life Pictures/Getty Images  Southern California high school students, 1969. Arthur Schatz—Time & Life Pictures/Getty Images  High school student wearing bell bottoms and boots, 1969. Arthur Schatz—Time & Life Pictures/Getty Images  Kansas high school student wearing a mini skirt, 1969. 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