--- title: Fast-Food Chains Are Cutting Calories, But Does Anyone Care? description: What's really behind the drops in chain restaurants' calories canonical: https://time.com/3482368/chain-restaurants-calories/ author: Alexandra Sifferlin article:opinion: false article:content_tier: free article:published_time: 2014-10-08T19:54:55.000Z article:modified_time: 2026-08-04T08:06:24.654Z article:section: Health og:title: Fast-Food Chains Are Cutting Calories, But Does Anyone Care? og:description: What's really behind the calorie-slashing og:url: https://time.com/3482368/chain-restaurants-calories/ og:site_name: TIME og:image: https://static.time.com/v3/assets/bltea6093859af6183b/bltdcb1e19448a942a4/69875f403c1639739a44ee26/a0163-000115d-copy.jpg?branch=production&width=1200&quality=75&auto=webp&crop=16:9 og:image:width: 4285 og:image:height: 2410 og:image:alt: a0163-000115d og:type: article twitter:card: summary_large_image twitter:title: Fast-Food Chains Are Cutting Calories, But Does Anyone Care? twitter:description: What's really behind the calorie-slashing twitter:image: https://static.time.com/v3/assets/bltea6093859af6183b/bltdcb1e19448a942a4/69875f403c1639739a44ee26/a0163-000115d-copy.jpg?branch=production&width=1200&quality=75&auto=webp&crop=16:9 ---  # Fast-Food Chains Are Cutting Calories, But Does Anyone Care? > Sponsored content. 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Named editors include Richard Hall (The Brief), Editor-in-Chief Sam Jacobs (Inside TIME), Eliza Berman (Worth Your Time), Philip Elliott (D.C. Brief), Justin Worland (Future Proof) and Harry Booth (In the Loop). Health Matters is written by TIME's health desk. #### How do I sign up for a TIME newsletter? Go to time.com/newsletters, choose the newsletters you want and enter your email address. There is no cost and no subscription requirement. ### Sources * TIME Newsletters: [time.com/newsletters](/c/time-nl-network-2026q3/newsletters?i=b9e20a9d-638b-4e4d-8566-cbaa26383ab1&cr=time-nl-network-2026q3-v1) ## Video: McDonald’s Files For ‘McBrunch’ Trademark [Watch (HLS stream): McDonald’s Files For ‘McBrunch’ Trademark](https://cdn.jwplayer.com/manifests/5RLbUivm.m3u8) (1:41)  _Published 2014-09-11. McDonald’s quiche? Ronald McDonald slicing up prime rib at a roasting station? What are we talking here with the fast food chain filing to trademark the phrase “McBrunch?” McDonald’s won’t say._ by [Alexandra Sifferlin](https://time.com/author/alexandra-sifferlin/) ## Alexandra Sifferlin Oct 8, 2014 7:54 PM UTC  Family Eating Hamburgers Family Eating Hamburgers Nico Kai—Getty Images by [Alexandra Sifferlin](https://time.com/author/alexandra-sifferlin/) ## Alexandra Sifferlin Oct 8, 2014 7:54 PM UTC Large chain restaurants have lowered their calories, according to [a new study](http://www.ajpmonline.org/article/S0749-3797%2814%2900493-0/abstract) published in the _American Journal of Preventive Medicine_. Researchers from the Johns Hopkins Bloomberg School of Public Health used a database of menu items from the 100 largest United States restaurant chains. The numbers showed that from 2012 to 2013, there was a 12% decline, about 56 fewer calories, in newly introduced menu items overall. The calorie cuts were largely in main-course items. But resist the urge to rush to the nearest drive-thru. The researchers also report that in restaurants with a single food responsible for their identity—a burger, say—the calorie drops were more likely to be in new items added to the menu unrelated to their core business. In other words: More salads, not lower calorie burgers. Restaurants in the U.S. with 20 or more locations are supposed to be listing calorie counts on their menus, which might be why some are adding more healthy items. That’s a good thing, of course, but in the real world, people tend to want the fried stuff when they dine at a fast-food joint. Take the sad fate of Burger King’s Satisfries, for instance. The restaurant tried to introduce a lower-calorie, lower-fat fry, but customers didn’t want it. In August 2014, Burger King [announced](http://time.com/money/3111817/burger-king-satisfries-healthy-fast-food/) that due to months of poor sales, the fries were being pulled from two-thirds of North American locations. “You can’t prohibit people from eating fast food, but offering consumers lower calorie options at chain restaurants may help reduce caloric intake without asking the individual to change their behavior—a very difficult thing to do,” study author Sara N. Bleich, an associate professor in the Department of Health Policy and Management at the Bloomberg School [said in a statement](http://www.eurekalert.org/pub%5Freleases/2014-10/jhub-lcr100614.php). Still, historically speaking, merely adding healthier options to a menu renowned for its junk food hasn’t incited huge changes, since people will opt for foods they’ve grown to crave. Making it easier for people to get healthy food and combating marketing for the unhealthy stuff might move us closer to a healthier restaurant ecosystem. ## Transcript There might be a new menu of McDonald's food for those of us who love sleeping in or just need a mid morning snack. The site Burger Business broke the news this week, the fast food chain has filed a federal trademark registration for the term McBrunch, but we're not talking McDonald's Quiche and we're not talking Ronald McDonald slicing up your meal at a prime rib station. Actually, we don't know what we're talking about just yet. USA Today reports a McDonald's spokeswoman e- mailed the paper back when asked if a new menu was on the way, that sort of speculation is highly premature. We routinely file intent to use trademark applications as a regular course of business. We can't share details at this time. The chain is also expanding a build your burger concept at some restaurants in California. Ordering on a touch screen options are available you might not expect like guacamole or garlic aioli. It seems like the golden arches are going through an identity crisis. While, it tries to customize to customers on the west coast and possibly invite others in from McBrunch. It also tested a one minute fast food guarantee in Florida last month, and franchise owners around the country have had spats with customers who sit too long at tables. I am Ronald McDonald Junior and this is Ronald McDonald the third. When Taco Bell debuted its breakfast menu in the spring with a series of commercials featuring real life Ronald McDonalds endorsing the competition. McDonald's fired back with a cheekily condescending thank you, saying imitation is the sincerest form of flattery. The chain is also now trying to regain trust in China after revelations in July, a meat supplier was accused of providing McDonald's with expired meats. ```json [{"@context":"https://schema.org","@type":"NewsArticle","@id":"https://time.com/3482368/chain-restaurants-calories/","mainEntityOfPage":{"@type":"WebPage","@id":"https://time.com/3482368/chain-restaurants-calories/"},"headline":"Fast-Food Chains Are Cutting Calories, But Does Anyone Care?","datePublished":"2014-10-08T19:54:55.000Z","dateModified":"2026-08-04T08:06:24.654Z","description":"What's really behind the drops in chain restaurants' calories","url":"https://time.com/3482368/chain-restaurants-calories/","keywords":["Diet & Nutrition","calories","Nutrition","Fast Food","chain restaurants"],"thumbnailUrl":"https://static.time.com/v3/assets/bltea6093859af6183b/bltdcb1e19448a942a4/69875f403c1639739a44ee26/a0163-000115d-copy.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","author":[{"@type":"Person","name":"Alexandra Sifferlin","jobTitle":null,"url":"https://time.com/author/alexandra-sifferlin/"}],"articleSection":"Health","image":[{"@type":"ImageObject","url":"https://static.time.com/v3/assets/bltea6093859af6183b/bltdcb1e19448a942a4/69875f403c1639739a44ee26/a0163-000115d-copy.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","width":1200,"height":675,"headline":"a0163-000115d","caption":"a0163-000115d","creditText":"Nico Kai—Getty Images","representativeOfPage":true}],"publisher":{"@type":"Organization","name":"Time","url":"https://time.com/","logo":{"@type":"ImageObject","url":"https://time.com/images/logo.png","width":528,"height":156},"foundingDate":"March 3, 1923","sameAs":["https://www.facebook.com/time","https://www.instagram.com/time/?hl=en","https://twitter.com/time","https://www.pinterest.com/timemagazine"]}},{"@context":"https://schema.org","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"item":{"@id":"/section/health/","name":"Health"}},{"@type":"ListItem","position":2,"item":{"@id":"/tag/dietnutrition/","name":"Diet & Nutrition"}},{"@type":"ListItem","position":3,"item":{"@id":"https://time.com/3482368/chain-restaurants-calories/","name":"Fast-Food Chains Are Cutting Calories, But Does Anyone Care?"}}]},{"@context":"https://schema.org","@type":"VideoObject","name":"McDonald’s Files For ‘McBrunch’ Trademark","description":"McDonald’s quiche? 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