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Men’s Health published an article Monday that aimed to mansplain how to mansplain sports to your woman . . . because there are no female sports fans, right? In a tweet that’s since been deleted, Men’s Health wrote: “She sees the game differently than you. Here’s how, and what to do about it.”
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The ill-conceived article began with: “Not all women share your passion for sports, in case you hadn’t noticed. The reason? They need story lines.”
It gets worse:
“‘Most women don’t care about stats,’ says Andrei Markovits, Ph.D., coauthor of Sportista: Female Fandom in the United States. So while you’re enthusing about Dominic Moore’s scoring record, she’d rather hear about how he supported his wife’s battle with cancer—and even took a season off from the NHL at the height of his career.”
Luckily, a lot of smart people on Twitter (some of whom are women, some of whom aren’t) responded swiftly and wittily:
Men’s Health pulled the article from the site and apologized for their article on Monday night:
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Write to Eliana Dockterman at eliana.dockterman@time.com