--- description: The ad features a young undecided voter who appears to be shopping for a wedding dress, but she's actually shopping for candidates. title: Watch The Most Sexist Ad for Rick Scott Of the Year image: https://static.time.com/v3/assets/bltea6093859af6183b/blt88019a1c85c98671/6986a667169ab0032027b7ea/rick-scott1.jpg?branch=production&width=3840&quality=75&auto=webp&crop=16:9 ---  * [Living](/tag/time-section-living/) ## Living Update your preferences in [Account Settings](/account/preferences/) Close # This Is the Most Sexist Republican Ad of the Year  by [Charlotte Alter](/author/charlotte-alter/)  ## Charlotte Alter Update your preferences in [Account Settings](/account/preferences/) Close Senior Correspondent Oct 1, 2014 6:45 PM CUT  Florida Gov. Rick Scott speaks to members of the media after a ceremony during which he presented "Governor's Veterans Service Award," medals to veterans, on April 29, 2014 at the National Guard Armory in Fort Lauderdale, Fla. Florida Gov. Rick Scott speaks to members of the media after a ceremony during which he presented "Governor's Veterans Service Award," medals to veterans, on April 29, 2014 at the National Guard Armory in Fort Lauderdale, Fla.AP  by [Charlotte Alter](/author/charlotte-alter/)  ## Charlotte Alter Update your preferences in [Account Settings](/account/preferences/) Close Senior Correspondent Oct 1, 2014 6:45 PM CUT _Updated October 2, 11:45 a.m. EST_ In case there is any debate about whether 1) Republicans really want young women on board for the midterms and 2) they’re confused about how to do it, the College Republican National Committee ad for Rick Scott (produced, ironically, by women) will settle the question once and for all. The ad features Brittany, a young undecided voter, who appears to be shopping for a wedding dress, but she’s actually _shopping for candidates for the Florida Governor’s race,_ get it? Because women don’t like dirty old politics, women like wedding dresses! She has her heart set on the “Rick Scott” wedding dress, because “Rick Scott is becoming a trusted brand — he has new ideas that don’t break your budget.” But then, frumpy old mom chimes in with some Democratic drivel and tries to get her to buy an ugly dress with sleeves called “Charlie Crist.” The ugly dress comes with “additional costs” like “$2 billion in taxes, $3.6 billion in debt, and 15% tuition increases” which are represented, of course, by an ugly veil, ugly sash, and ugly necklace. Because veils are easier to understand than debt, obviously. There’s also an identical ad running in [Illinois](https://www.youtube.com/watch?v=nxyijfgp7tg&index=3&list=UUad49RNZ9%5FXFnOBwzd1HJqw "undefined"), to endorse Bruce Rauner for Governor. And we wonder why women think Republicans don’t get them. ```json [{"@context":"https://schema.org","@type":"NewsArticle","@id":"https://time.com/3453216/republican-sexist-ad/","mainEntityOfPage":{"@type":"WebPage","@id":"https://time.com/3453216/republican-sexist-ad/"},"headline":"This Is the Most Sexist Republican Ad of the Year","datePublished":"2014-10-01T18:45:42.000Z","dateModified":"2026-04-13T08:56:05.537Z","description":"The College Republicans National Committee ad aimed at women describes Florida Governor Rick Scott as the perfect wedding dress","url":"https://time.com/3453216/republican-sexist-ad/","keywords":["Living","republicans","politics","Florida","Midterms","rick scott"],"thumbnailUrl":"https://static.time.com/v3/assets/bltea6093859af6183b/blt88019a1c85c98671/6986a667169ab0032027b7ea/rick-scott1.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","author":[{"@type":"Person","name":"Charlotte Alter","jobTitle":"Senior Correspondent","url":"https://time.com/author/charlotte-alter/"}],"articleSection":"","image":[{"@type":"ImageObject","url":"https://static.time.com/v3/assets/bltea6093859af6183b/blt88019a1c85c98671/6986a667169ab0032027b7ea/rick-scott1.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","width":1200,"height":675,"headline":"Rick Scott","caption":"Rick Scott","creditText":"AP","representativeOfPage":true}],"publisher":{"@type":"Organization","name":"Time","url":"https://time.com/","logo":{"@type":"ImageObject","url":"https://time.com/images/logo.png","width":528,"height":156},"foundingDate":"March 3, 1923","sameAs":["https://www.facebook.com/time","https://www.instagram.com/time/?hl=en","https://twitter.com/time","https://www.pinterest.com/timemagazine"]}},{"@context":"https://schema.org","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"item":{"@id":"/tag/time-section-living/","name":"Living"}},{"@type":"ListItem","position":2,"item":{"@id":"https://time.com/3453216/republican-sexist-ad/","name":"This Is the Most Sexist Republican Ad of the Year"}}]}] ```