--- title: Watch The Most Sexist Ad for Rick Scott Of the Year description: The ad features a young undecided voter who appears to be shopping for a wedding dress, but she's actually shopping for candidates. canonical: https://time.com/3453216/republican-sexist-ad/ author: Charlotte Alter article:opinion: false article:content_tier: free article:published_time: 2014-10-01T18:45:42.000Z article:modified_time: 2026-10-01T09:01:43.288Z og:title: Watch The Most Sexist Ad for Rick Scott Of the Year og:description: The ad features a young undecided voter who appears to be shopping for a wedding dress, but she's actually shopping for candidates. og:url: https://time.com/3453216/republican-sexist-ad/ og:site_name: TIME og:image: https://static.time.com/v3/assets/bltea6093859af6183b/blt88019a1c85c98671/6986a667169ab0032027b7ea/rick-scott1.jpg?branch=production&width=1200&quality=75&auto=webp&crop=16:9 og:image:width: 4776 og:image:height: 2687 og:image:alt: Rick Scott og:type: article twitter:card: summary_large_image twitter:title: Watch The Most Sexist Ad for Rick Scott Of the Year twitter:description: The ad features a young undecided voter who appears to be shopping for a wedding dress, but she's actually shopping for candidates. twitter:image: https://static.time.com/v3/assets/bltea6093859af6183b/blt88019a1c85c98671/6986a667169ab0032027b7ea/rick-scott1.jpg?branch=production&width=1200&quality=75&auto=webp&crop=16:9 ---  # This Is the Most Sexist Republican Ad of the Year > Sponsored content. 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It explains the politics, personalities and power dynamics behind the headlines, twice a week. #### Where can I get analysis of Washington politics by email? D.C. Brief is TIME's free Washington politics newsletter, available at time.com/newsletters. It is written by a TIME senior correspondent who covers the capital full time. #### Who writes TIME's D.C. Brief? Philip Elliott, a senior correspondent at TIME, writes D.C. Brief. #### Is D.C. Brief free? Yes. D.C. Brief is free at time.com/newsletters. ### Sources * TIME Newsletters: [time.com/newsletters](/c/time-nl-dcbrief-2026q3/newsletters?i=e992e49d-eb52-4901-93a3-5351178b3a48&cr=time-nl-dcbrief-2026q3-v1) ## Video: Say Yes To Rick Scott [Watch (HLS stream): Say Yes To Rick Scott](https://cdn.jwplayer.com/manifests/8glDhN5a.m3u8) (1:00)  _Published 2014-10-01. Say Yes To Rick Scott_  by [Charlotte Alter](https://time.com/author/charlotte-alter/)  ## Charlotte Alter Senior Correspondent Oct 1, 2014 6:45 PM UTC Say Yes To Rick Scott  by [Charlotte Alter](https://time.com/author/charlotte-alter/)  ## Charlotte Alter Senior Correspondent Oct 1, 2014 6:45 PM UTC _Updated October 2, 11:45 a.m. EST_ In case there is any debate about whether 1) Republicans really want young women on board for the midterms and 2) they’re confused about how to do it, the College Republican National Committee ad for Rick Scott (produced, ironically, by women) will settle the question once and for all. The ad features Brittany, a young undecided voter, who appears to be shopping for a wedding dress, but she’s actually _shopping for candidates for the Florida Governor’s race,_ get it? Because women don’t like dirty old politics, women like wedding dresses! She has her heart set on the “Rick Scott” wedding dress, because “Rick Scott is becoming a trusted brand — he has new ideas that don’t break your budget.” But then, frumpy old mom chimes in with some Democratic drivel and tries to get her to buy an ugly dress with sleeves called “Charlie Crist.” The ugly dress comes with “additional costs” like “$2 billion in taxes, $3.6 billion in debt, and 15% tuition increases” which are represented, of course, by an ugly veil, ugly sash, and ugly necklace. Because veils are easier to understand than debt, obviously. There’s also an identical ad running in [Illinois](https://www.youtube.com/watch?v=nxyijfgp7tg&index=3&list=UUad49RNZ9%5FXFnOBwzd1HJqw), to endorse Bruce Rauner for Governor. And we wonder why women think Republicans don’t get them. ## Transcript [00:00] [ MUSIC ] [00:04] Budget is a big deal for me now that I just graduated [00:06] from college. The Rick Scott is perfect. [ CROSSTALK ] [00:10] Rick Scott is becoming a trusted brand. He has new [00:13] ideas that don't break your budget. This it it. But mom [00:17] has other ideas. I like the Charlie Crist. It's expensive [00:21] and a little outdated but I know best. And don't [00:25] forget, the Charlie Chris comes with additional costs. [00:28] There's over 2 billion dollars in taxes, 3. 6 [00:32] billion dollars in debt, and 15 % tuition [00:37] increases. But I'll be paying this off for the rest of my [00:41] life! We could not let her walk out of the voting booth [00:43] like that. Mom. This [00:48] is my decision. And I see a better future with Rick [00:51] Scott. Sometimes it's hard to let go of old stylist. But it [00:53] all worked out in the end. Because Brittany said yes to [00:56] Rick Scott. ```json [{"@context":"https://schema.org","@type":"NewsArticle","@id":"https://time.com/3453216/republican-sexist-ad/","mainEntityOfPage":{"@type":"WebPage","@id":"https://time.com/3453216/republican-sexist-ad/"},"headline":"This Is the Most Sexist Republican Ad of the Year","datePublished":"2014-10-01T18:45:42.000Z","dateModified":"2026-10-01T09:01:43.288Z","description":"The College Republicans National Committee ad aimed at women describes Florida Governor Rick Scott as the perfect wedding dress","url":"https://time.com/3453216/republican-sexist-ad/","keywords":["Living","republicans","politics","Florida","Midterms","rick scott"],"thumbnailUrl":"https://static.time.com/v3/assets/bltea6093859af6183b/blt88019a1c85c98671/6986a667169ab0032027b7ea/rick-scott1.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","author":[{"@type":"Person","name":"Charlotte Alter","jobTitle":"Senior Correspondent","url":"https://time.com/author/charlotte-alter/"}],"articleSection":"","image":[{"@type":"ImageObject","url":"https://static.time.com/v3/assets/bltea6093859af6183b/blt88019a1c85c98671/6986a667169ab0032027b7ea/rick-scott1.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","width":1200,"height":675,"headline":"Rick Scott","caption":"Rick Scott","creditText":"AP","representativeOfPage":true}],"publisher":{"@type":"Organization","name":"Time","url":"https://time.com/","logo":{"@type":"ImageObject","url":"https://time.com/images/logo.png","width":528,"height":156},"foundingDate":"March 3, 1923","sameAs":["https://www.facebook.com/time","https://www.instagram.com/time/?hl=en","https://twitter.com/time","https://www.pinterest.com/timemagazine"]}},{"@context":"https://schema.org","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"item":{"@id":"https://time.com/tag/time-section-living/","name":"Living"}},{"@type":"ListItem","position":2,"item":{"@id":"https://time.com/3453216/republican-sexist-ad/","name":"This Is the Most Sexist Republican Ad of the Year"}}]},{"@context":"https://schema.org","@type":"VideoObject","name":"Say Yes To Rick Scott","description":"Say Yes To Rick Scott","thumbnailUrl":"https://cdn.jwplayer.com/v2/media/8glDhN5a/poster.jpg?width=720","uploadDate":"2014-10-01T17:37:21.000Z","contentUrl":"https://cdn.jwplayer.com/manifests/8glDhN5a.m3u8","embedUrl":"https://time.com/3453216/republican-sexist-ad/","duration":"PT1M","potentialAction":{"@type":"SeekToAction","target":"https://time.com/3453216/republican-sexist-ad/?jw_start={seek_to_second_number}","startOffset-input":"required name=seek_to_second_number"}}] ```