By Olivia B. Waxman
October 1, 2014

Actor Jeff Goldblum strips down for an eccentric General Electric ad promoting an LED lightbulb that can be switched on and off with a smartphone app. Watch him paint a self-portrait and play piano shirtless in a hot tub in this spoof of cheesy infomercials that’s directed by comedy duo Tim & Eric (Tim Heidecker and Eric Wareheim). All that is missing is his maniacal laugh from Jurassic Park.

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Write to Olivia B. Waxman at olivia.waxman@time.com.

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