--- description: Unintentionally, it says title: DiGiorno's Tweet Using #WhyIStayed Hashtag Backfires image: https://static.time.com/v3/assets/bltea6093859af6183b/blt043da3c54bf98c34/6986a2733bc99974631a5353/94573064.jpg?branch=production&width=3840&quality=75&auto=webp&crop=16:9 ---  * [Newsfeed](/tag/time-section-newsfeed/) ## Newsfeed Update your preferences in [Account Settings](/account/preferences/) Close # DiGiorno Used a Hashtag About Domestic Violence to Sell Pizza by [Laura Stampler](/author/laura-stampler/) ## Laura Stampler Update your preferences in [Account Settings](/account/preferences/) Close Sep 9, 2014 2:20 PM CUT  DiGiorno Pizzas are displayed at an Associated Supermarket in New York DiGiorno Pizzas are displayed at an Associated Supermarket in New YorkBloomberg—Bloomberg via Getty Images by [Laura Stampler](/author/laura-stampler/) ## Laura Stampler Update your preferences in [Account Settings](/account/preferences/) Close Sep 9, 2014 2:20 PM CUT Monday night provided the perfect example of why social media can be simultaneously inspiring and soul crushing. Twitter lit up after the suspension of NFL player Ray Rice for beating his wife Janay, with [thousands of women](http://time.com/3307109/twitter-ray-rice-domestic-violence-abuse-whyistayed-whyileft/ "undefined") opening up about #WhyIStayed in violent relationships. Janay Rice has faced criticized for her decision to stay with her husband following the incident of domestic abuse. But in an attempt to stay #social #media #relevant, DiGiorno’s Twitter account hijacked the trending hashtag to … sell frozen pizza. > [](https://twitter.com/TruongCampaign/status/509328163101741056) Quickly realizing its error, DiGiorno deleted the tweet and explained that it actually hadn’t taken the extra ten seconds to click on the hashtag to see what exactly it was contributing to. > [](https://twitter.com/DiGiornoPizza/status/509178151927173120) DiGiorno’s entire “brand” [relies on snark](http://digiday.com/brands/digiorno-brilliantly-trolls-delivery-twitter/ "undefined") and exploiting trending topics. But this instance was nothing like cracking jokes about #TheSoundofMusicLive. > [](https://twitter.com/DiGiornoPizza/status/408775285803212801) And it has been apologizing to the many people it offended ever since: > [](https://twitter.com/hbecerraLATimes/status/509207862003109888) Brands, please: look before you tweet. ([_h/t: Mic_](http://mic.com/articles/98334/digiorno-pizza-proves-that-brands-should-really-just-never-ever-tweet "undefined")) ```json [{"@context":"https://schema.org","@type":"NewsArticle","@id":"https://time.com/3308861/digiorno-social-media-pizza/","mainEntityOfPage":{"@type":"WebPage","@id":"https://time.com/3308861/digiorno-social-media-pizza/"},"headline":"DiGiorno Used a Hashtag About Domestic Violence to Sell Pizza","datePublished":"2014-09-09T14:20:21.000Z","dateModified":"2026-04-13T07:13:03.398Z","description":"Unintentionally, it says","url":"https://time.com/3308861/digiorno-social-media-pizza/","keywords":["Newsfeed","Living","Social Media","Advertising","Brands","Fail","Janay Rice"],"thumbnailUrl":"https://static.time.com/v3/assets/bltea6093859af6183b/blt043da3c54bf98c34/6986a2733bc99974631a5353/94573064.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","author":[{"@type":"Person","name":"Laura Stampler","jobTitle":null,"url":"https://time.com/author/laura-stampler/"}],"articleSection":"","image":[{"@type":"ImageObject","url":"https://static.time.com/v3/assets/bltea6093859af6183b/blt043da3c54bf98c34/6986a2733bc99974631a5353/94573064.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","width":1200,"height":675,"headline":"DiGiorno Pizzas are displayed at an Associated Supermarket i","caption":"DiGiorno Pizzas are displayed at an Associated Supermarket i","creditText":"Bloomberg—Bloomberg via Getty Images","representativeOfPage":true}],"publisher":{"@type":"Organization","name":"Time","url":"https://time.com/","logo":{"@type":"ImageObject","url":"https://time.com/images/logo.png","width":528,"height":156},"foundingDate":"March 3, 1923","sameAs":["https://www.facebook.com/time","https://www.instagram.com/time/?hl=en","https://twitter.com/time","https://www.pinterest.com/timemagazine"]}},{"@context":"https://schema.org","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"item":{"@id":"/tag/time-section-newsfeed/","name":"Newsfeed"}},{"@type":"ListItem","position":2,"item":{"@id":"https://time.com/3308861/digiorno-social-media-pizza/","name":"DiGiorno Used a Hashtag About Domestic Violence to Sell Pizza"}}]}] ```