![Apple CEO Tim Cook delivers his keynote address at the World Wide developers conference in San Francisco Apple CEO Tim Cook delivers his keynote address at the World Wide developers conference in San Francisco](https://api.time.com/wp-content/uploads/2014/08/rtr3rvwm.jpg?quality=85&w=2400)
By Doug Aamoth
A visit to Apple.com redirects to Apple.com/Live today, where company CEO Tim Cook and friends will unveil Apple’s holiday gadget lineup. The event begins at 1:00 p.m. EDT/10:00 a.m. PDT.
Note the fine print at the bottom of the page: You’ll need to use an Apple device running the Safari web browser or a new-ish Apple TV box in order to stream the event.
Here’s a primer on what we might expect to see unveiled; all our iPhone 6-related news and analysis can be found here.
Check back here for additional coverage as things unfold.
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