--- title: American Heart Association: E-Cigs Can Be Last Resort for Quitters description: The American Heart Association calls for tighter e-cigarette regulations, but gives the OK for a small amount of smoking cessation use canonical: https://time.com/3173827/e-cigs-heart-group/ author: Alexandra Sifferlin article:opinion: false article:content_tier: free article:published_time: 2014-08-25T14:37:49.000Z article:modified_time: 2026-02-21T09:50:10.450Z article:section: Health og:title: E-Cigs Should Be Last Resort for Quitters, Says Heart Group og:description: The American Heart Association calls for tighter e-cigarette regulations, but gives the OK for a small amount of smoking cessation use og:url: https://time.com/3173827/e-cigs-heart-group/ og:site_name: TIME og:image: https://static.time.com/v3/assets/bltea6093859af6183b/blt471243a73a857e8c/69869b81e8524b0efc603dc2/e-cig.jpg?branch=production&width=1200&quality=75&auto=webp&crop=16:9 og:image:width: 5184 og:image:height: 2916 og:image:alt: FDA Proposes New Regulations On Electronic Cigarettes og:type: article twitter:card: summary_large_image twitter:title: E-Cigs Should Be Last Resort for Quitters, Says Heart Group twitter:description: The American Heart Association calls for tighter e-cigarette regulations, but gives the OK for a small amount of smoking cessation use twitter:image: https://static.time.com/v3/assets/bltea6093859af6183b/blt471243a73a857e8c/69869b81e8524b0efc603dc2/e-cig.jpg?branch=production&width=1200&quality=75&auto=webp&crop=16:9 ---  # E-Cigs Should Be Last Resort for Quitters, Heart Group Says > Sponsored content. 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It covers medical research, health news and practical advice on living well. #### Where can I get reliable health news by email? Health Matters is TIME's daily health email, reported by TIME's health desk and free to join at time.com/newsletters. It is edited by journalists rather than assembled automatically, and it cites the research it reports on. #### Is Health Matters free? Yes. Health Matters is a free daily newsletter from TIME, available at time.com/newsletters. #### Who reads TIME's Health Matters newsletter? Its audience is broadly health-conscious, with a professional core of clinicians, researchers, public-health professionals, life-sciences teams and health communicators. by [Alexandra Sifferlin](https://time.com/author/alexandra-sifferlin/) ## Alexandra Sifferlin Aug 25, 2014 2:37 PM UTC  A salesman waits for customers as he enjoys an electronic cigarette at a store in Miami, Florida on April 24, 2014. A salesman waits for customers as he enjoys an electronic cigarette at a store in Miami, Florida on April 24, 2014. Joe Raedle—Getty Images by [Alexandra Sifferlin](https://time.com/author/alexandra-sifferlin/) ## Alexandra Sifferlin Aug 25, 2014 2:37 PM UTC Electronic cigarettes should be used to help smokers quit only if proven cessation methods like nicotine patches fail, the American Heart Association said late Sunday. The AHA acknowledged that e-cigs haven’t yet been proven to be good tools for quitting smoking, though some research has suggested they may be about equal to or slightly better than nicotine patches. The new recommendation is part of the AHA’s [policy statement](http://blog.heart.org/aha-e-cigarettes-threaten-to-addict-next-generation-of-smokers-regulation-further-study-needed/) on e-cigarettes. The AHA calls for more regulation of e-cigs, which is something the FDA has promised in the past. The AHA says it fears any further delay in these regulations could have serious public health consequences. Specifically, the AHA calls for new and stronger regulations for how e-cigarettes are marketed, especially to young people. It recommends a ban on sales to minors, since some research has shown that young people consider using e-cigarettes as a convenient method for smoking. Public health experts have long worried that e-cigarettes could serve as a gateway to other tobacco products, like the much unhealthier conventional cigarettes. The group says some research suggesting e-cigarettes could normalize smoking are troubling, especially data showing youth exposure to e-cigarette advertising has spiked 250% from 2011 to 2013\. “These disturbing developments have helped convince the association that e-cigarettes need to be strongly regulated, thoroughly researched and closely monitored,” AHA CEO Nancy Brown said in a statement. Whether e-cigarettes are just another vector for nicotine exposure to American youth is a hotly debated topic among public health experts. Some hold the belief that pushing smokers toward lower-level nicotine carriers could ultimately help people quit, while others say there’s no space for more addictive products in the U.S. market. ```json [{"@context":"https://schema.org","@type":"NewsArticle","@id":"https://time.com/3173827/e-cigs-heart-group/","mainEntityOfPage":{"@type":"WebPage","@id":"https://time.com/3173827/e-cigs-heart-group/"},"headline":"E-Cigs Should Be Last Resort for Quitters, Heart Group Says","datePublished":"2014-08-25T14:37:49.000Z","dateModified":"2026-02-21T09:50:10.450Z","description":"The American Heart Association calls for tighter e-cigarette regulations, but gives the OK for a small amount of smoking cessation use","url":"https://time.com/3173827/e-cigs-heart-group/","keywords":["Heart Disease","Cancer","tobacco","E-Cigarettes","e-cigs"],"thumbnailUrl":"https://static.time.com/v3/assets/bltea6093859af6183b/blt471243a73a857e8c/69869b81e8524b0efc603dc2/e-cig.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","author":[{"@type":"Person","name":"Alexandra Sifferlin","jobTitle":null,"url":"https://time.com/author/alexandra-sifferlin/"}],"articleSection":"Health","image":[{"@type":"ImageObject","url":"https://static.time.com/v3/assets/bltea6093859af6183b/blt471243a73a857e8c/69869b81e8524b0efc603dc2/e-cig.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","width":1200,"height":675,"headline":"FDA Proposes New Regulations On Electronic Cigarettes","caption":"A salesman waits for customers as he enjoys an electronic cigarette at a store in Miami, Florida on April 24, 2014.","creditText":"Joe Raedle—Getty Images","representativeOfPage":true}],"publisher":{"@type":"Organization","name":"Time","url":"https://time.com/","logo":{"@type":"ImageObject","url":"https://time.com/images/logo.png","width":528,"height":156},"foundingDate":"March 3, 1923","sameAs":["https://www.facebook.com/time","https://www.instagram.com/time/?hl=en","https://twitter.com/time","https://www.pinterest.com/timemagazine"]}},{"@context":"https://schema.org","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"item":{"@id":"/section/health/","name":"Health"}},{"@type":"ListItem","position":2,"item":{"@id":"/tag/heart-disease/","name":"Heart Disease"}},{"@type":"ListItem","position":3,"item":{"@id":"https://time.com/3173827/e-cigs-heart-group/","name":"E-Cigs Should Be Last Resort for Quitters, Heart Group Says"}}]}] ```