Auntie Anne's Pretzels founder, Anne Beiler.
Fred Watkins—ABC via Getty Images
By Matt Vella
August 14, 2014

The genesis of most small businesses is filled with some measure of triumph and sacrifice, the natural elements that make up the heroics of entrepreneurship. But few “how I got started” tales are quite as rich as Anne Beiler’s, the woman behind mall staple Auntie Anne’s soft pretzels. Her’s includes devastating personal loss, grief, adversity, an abusive sexual relationship, long odds, achievement and at least one wildcard that appeared in the form of a Mennonite chicken farmer capable of writing million-dollar checks.

Fortune wrote about Beiler’s story last year (behind a paywall). Now, the site has a video (not behind a paywall) in which Beiler talks about how she grew her soft pretzel business from a single store to a worldwide brand with over a thousand locations. Here’s an excerpt from the 2013 story:

For anybody even remotely interested in starting their own business (or just reading an unbelievable yarn), it’s worth checking out.

Contact us at editors@time.com.

You May Like

EDIT POST