TIME Fundraising

The Ice Bucket Challenge Takes Over Social Media

Viral campaign has raised over $1.35 million for the ALS Association

Social media networks have been taken over by the ice bucket challenge, an online effort to raise money for Amyotrophic Lateral Sclerosis, or ALS, charities. ALS, often referred to as Lou Gehrig’s Disease, is a neurodegenerative disease.

The challenge entails an individual dumping a bucket of ice water on themselves while recording it, and then posting the video on Facebook while tagging the people they would like to challenge next. Those individuals are then challenged to either do the same or donate $100 to the ALS Association.

Notable participants in the challenge include Martha Stewart, The Fault In Our Stars actor Ansel Elgort, and a mass group in the city of Boston.

The challenge has been heralded as successful thus far, with over $1.35 million raised for the ALS Association since the campaign began.

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