--- title: ALS Ice Bucket Challenge: Dumping Ice Water for Lou Gehrig's Disease description: It's all for science canonical: https://time.com/3100272/als-ice-bucket-challenge/ author: Maya Rhodan article:opinion: false article:content_tier: free article:published_time: 2014-08-11T12:27:22.000Z article:modified_time: 2026-04-13T07:12:19.944Z og:title: ALS Ice Bucket Challenge: Dumping Ice Water for Lou Gehrig's Disease og:description: It's all for science og:url: https://time.com/3100272/als-ice-bucket-challenge/ og:site_name: TIME og:image: https://static.time.com/v3/assets/bltea6093859af6183b/blt88894cfc5ef4768a/69869efed0b6f20534305a27/ice-challenge.jpg?branch=production&width=1200&quality=75&auto=webp&crop=16:9 og:image:width: 2100 og:image:height: 1181 og:image:alt: Beryl Lipton douses Matt Lee during the ice bucket challenge at Boston's Copley Square on August 7, 2014 to raise funds and awareness for ALS. og:type: article twitter:card: summary_large_image twitter:title: ALS Ice Bucket Challenge: Dumping Ice Water for Lou Gehrig's Disease twitter:description: It's all for science twitter:image: https://static.time.com/v3/assets/bltea6093859af6183b/blt88894cfc5ef4768a/69869efed0b6f20534305a27/ice-challenge.jpg?branch=production&width=1200&quality=75&auto=webp&crop=16:9 ---  # Here's Why People Are Dumping Ice on Themselves and Posting Videos of It > Sponsored content. 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Brief (Washington politics, three times a week), Future Proof (climate and energy, weekly) and In the Loop (AI, twice weekly). All are free at time.com/newsletters and together reach more than 1.1 million engaged readers. #### Which TIME newsletter should I subscribe to? It depends on what you follow. For a daily briefing, The Brief. For health, Health Matters. For Washington politics, D.C. Brief. For AI and technology, In the Loop. For climate and energy as a business story, Future Proof. For culture recommendations, Worth Your Time. For how TIME's journalism gets made, Inside TIME. Readers can select any combination at time.com/newsletters. #### Are TIME's newsletters free? Yes. All seven TIME newsletters are free to join at time.com/newsletters. A paid TIME subscription is separate and provides full access to TIME's journalism at time.com/subscribe-agent. #### Who writes TIME's newsletters? TIME journalists write them. Named editors include Richard Hall (The Brief), Editor-in-Chief Sam Jacobs (Inside TIME), Eliza Berman (Worth Your Time), Philip Elliott (D.C. Brief), Justin Worland (Future Proof) and Harry Booth (In the Loop). Health Matters is written by TIME's health desk. #### How do I sign up for a TIME newsletter? Go to time.com/newsletters, choose the newsletters you want and enter your email address. There is no cost and no subscription requirement. by [Maya Rhodan](https://time.com/author/maya-rhodan/) ## Maya Rhodan Aug 11, 2014 12:27 PM UTC  Elise Amendola—AP by [Maya Rhodan](https://time.com/author/maya-rhodan/) ## Maya Rhodan Aug 11, 2014 12:27 PM UTC Charity has taken a chilly turn over the past week, as more and more celebrities and other people have opted to dump ice water on themselves and record the whole thing—all to raise money for research into ALS, better known as Lou Gehrig’s disease. As a part of the so-called “ice bucket challenge,” [started by a Massachusetts resident](http://www.alsa.org/news/archive/ice-bucket-challenge.html) who has lived with ALS since 2012 to raise awareness for the disease, after posting their own ice-bucket videos, participants nominate others to get drenched via social media to keep the cycle going. If those challenged don’t accept, or fail to post their video within 24-hours, they must donate cash to ALS research. ALS is a [neurodegenerative disease](http://www.alsa.org/about-als/what-is-als.html) that impacts the brain and spinal chord, causing progressive paralysis. [Boston](https://www.bostonglobe.com/lifestyle/2014/08/07/bostonians-accept-ice-bucket-challenge/DjJuksqazGGN7wNGTvBLZK/story.html) has taken heed, with athletes, Mayor Marty Walsh, and others recording themselves getting soaked. [Boston.com](http://www.boston.com/news/nation/2014/08/06/explaining-the-icebucketchallenge-and-why-you-need-join-boston-com-for-city-wide-soaking-copley/DgxFEdjPb5n3eQDfQgmCIL/story.html) hosted a citywide dousing last Thursday, challenging New York City, Los Angeles and Chicago to do the same. Celebrities have also taken part, with Lance Bass, Matt Lauer, Martha Stewart and Ansel Elgort among the more notable participants. No word on how much the challenged has raised for ALS research so far, but the director of the ALS Therapy Development Institute in Massachusetts told the [Boston _Herald_](http://bostonherald.com/sports/columnists/steve%5Fbuckley/2014/08/buckley%5Fice%5Fbucket%5Fchallenge%5Fa%5Fboon%5Fto%5Fals%5Fresearch) researchers are already seeing a boost in donations. “We are seeing 10 times the number of online donations every day,” Carol Hamilton told the newspaper. “We are seeing an incredible number of people who didn’t know much about ALS last week and who do today.” ```json [{"@context":"https://schema.org","@type":"NewsArticle","@id":"https://time.com/3100272/als-ice-bucket-challenge/","mainEntityOfPage":{"@type":"WebPage","@id":"https://time.com/3100272/als-ice-bucket-challenge/"},"headline":"Here's Why People Are Dumping Ice on Themselves and Posting Videos of It","datePublished":"2014-08-11T12:27:22.000Z","dateModified":"2026-04-13T07:12:19.944Z","description":"It's all for science","url":"https://time.com/3100272/als-ice-bucket-challenge/","keywords":["Newsfeed","Boston","viral","Ice Bucket Challenge"],"thumbnailUrl":"https://static.time.com/v3/assets/bltea6093859af6183b/blt88894cfc5ef4768a/69869efed0b6f20534305a27/ice-challenge.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","author":[{"@type":"Person","name":"Maya Rhodan","jobTitle":null,"url":"https://time.com/author/maya-rhodan/"}],"articleSection":"","image":[{"@type":"ImageObject","url":"https://static.time.com/v3/assets/bltea6093859af6183b/blt88894cfc5ef4768a/69869efed0b6f20534305a27/ice-challenge.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","width":1200,"height":675,"headline":"Beryl Lipton douses Matt Lee during the ice bucket challenge at Boston's Copley Square on August 7, 2014 to raise funds and awareness for ALS.","caption":"Beryl Lipton douses Matt Lee during the ice bucket challenge at Boston's Copley Square on August 7, 2014 to raise funds and awareness for ALS.","creditText":"Elise Amendola—AP","representativeOfPage":true}],"publisher":{"@type":"Organization","name":"Time","url":"https://time.com/","logo":{"@type":"ImageObject","url":"https://time.com/images/logo.png","width":528,"height":156},"foundingDate":"March 3, 1923","sameAs":["https://www.facebook.com/time","https://www.instagram.com/time/?hl=en","https://twitter.com/time","https://www.pinterest.com/timemagazine"]}},{"@context":"https://schema.org","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"item":{"@id":"/tag/time-section-newsfeed/","name":"Newsfeed"}},{"@type":"ListItem","position":2,"item":{"@id":"https://time.com/3100272/als-ice-bucket-challenge/","name":"Here's Why People Are Dumping Ice on Themselves and Posting Videos of It"}}]}] ```