Butter is mounting a comeback in the U.S., but it's nowhere near the butter craze of the roaring twenties
Americans have rekindled their love affair with butter. The Wall Street Journal reports that the average American downs nearly 23 sticks of butter a year, pulling ahead of margarine for the third year running. The reversal in tastes coincides with a growing backlash against processed foods and new research suggesting that fat might have been unfairly singled out for vilification.
But don’t call it a comeback. Butter consumption today has got nothing on the roaring twenties, when the average American used to spread, melt and eat it with abandon, downing 18 pounds, or roughly 72 sticks a year.
Stocks were up, butter was booming and nobody saw the crash coming.