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Microsoft Is Giving Apple Users Hundreds To Buy the Surface Pro 3

Microsoft Surface Pro 3
The Microsoft Corp. Surface Pro 3 tablet computer is displayed during an event in New York, U.S., on Tuesday, May 20, 2014. Jin Lee/Bloomberg—Getty Images

Microsoft is once again throwing huge sums of money at customers to try to convince them to buy its products. The company is offering up to $650 toward the purchase of its new Surface Pro 3 to customers that trade in a MacBook Air that’s in decent condition. The deal, which runs through July 31, is only available in Microsoft’s physical retail stores.

The Surface Pro 3 has been billed by Microsoft as a true laptop-tablet hybrid. That Microsoft is targeting the MacBook Air rather than the iPad with the new promotion indicates the company believes its new product can go toe-to-toe with laptops in terms of functionality.

Even in the best-case scenario where a customer gets the full $650 deal (the actual discount depends on the model of MacBook and its working condition), the cheapest model of the Surface Pro 3, at $799, will still require $150 out of pocket. MacBook Airs start a bit pricier at $899, but the base model has 128GB of internal memory compared to the entry-level Surface Pro 3’s 64GB.

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