1. The Solomon Islands has the world’s highest Google search volume index for “World Cup.”
2. Meanwhile, a small Oregon town called Sheridan boasts the highest search volume index in the U.S.
This tiny city with a population of roughly 7,000 is beating out giants like New York, Los Angeles and Miami.
3. Americans were the least excited about the event, and Indonesians were the most.
In the days leading up to the World Cup, the U.S. placed last in a global survey about levels of excitement surrounding the tournament. Only 11% of Americans were very excited, while Indonesians posted the highest excitement rate.
4. Fast food and beer are dominating World Cup ads for Hispanic viewers.
For the World Cup’s second week, the top advertisers on Univision—a Spanish-language TV network—have been McDonalds and Budweiser. Meanwhile, Microsoft and Bacardi are dominating ads on ABC/ESPN, which are English-language.
5. On average, Kim Kardashian is way more popular than Cristiano Ronaldo—and she’s as popular as the World Cup itself.
According to worldwide Google data since 2004, interest in Kim has been nearly as high as Cristiano during the 2010 and 2014 World Cups. While Cristiano’s and the World Cup’s popularities spike every few years, Kim rules the Internet during off-season. And believe it or not, the Internet’s average interest in Kim is as high as that of the World Cup.