TIME Security

The World’s Most Popular Site for Pirated Downloads Is Back Online After a Long Outage

A search is performed on The Pirate Bay Web site on a comput
Adam Berry—Bloomberg/Getty Images

Pirate Bay had been offline since December

The Pirate Bay, the world’s most popular file-sharing site, came back online Saturday after Swedish authorities had shut it down in December.

The site’s relaunch, complete with a new logo of a phoenix, was expected, as a countdown clock had been displayed on the domain, VentureBeat reports. The relaunch is reportedly a slimmed-down version, not requiring several former administrators and moderators.

The Pirate Bay’s offices, based in Stockholm, were raided two months ago by Swedish officials after complaints from an anti-piracy group, resulting in the site’s longest shutdown ever. The premises were previously raided in 2006 and 2010, but the page had been brought back online within a few days.

[VentureBeat]

TIME faith

Here’s What Stephen Fry Would Say to God

"How dare you?"

Actor-comedian Stephen Fry, an outspoken atheist, had an answer ready this week when asked what he’d say if “confronted by God.”

“Suppose it’s all true, and you walk up to the pearly gates, and you are confronted by God,” asked Gay Bryne, host of RTÉ One’s The Meaning of Life. “What will Stephen Fry say to him, her, or it?”

“I’d say, ‘Bone cancer in children? What’s that about?'” answered the 57-year-old Brit. “‘How dare you? How dare you create a world to which there is such misery that is not our fault? It’s not right, it’s utterly, utterly evil.'”

“‘Why should I respect a capricious, mean-minded, stupid God who creates a world that is so full of injustice and pain?'” Fry said. “That’s what I would say.”

[The Independent]

TIME fashion

White House Teases Twitter With Obama’s Tan Suit

Critics slammed Obama when he wore the summer suit last August

The White House decided to have a little fun ahead of Tuesday night’s State of the Union speech.

An hour before President Barack Obama began his annual address on major topics like energy, the economy and foreign policy, the official account indicated the President would wear the tan suit that ignited a bit of controversy in August. Some loved it then, but others seemed to hate it.

Turns out, it was a fake-out, as Obama was spotted leaving the White House for the Capitol in a trademark blue suit.

When the tan suit made an appearance last year, social media users and politicians slammed the President’s color choice for its discord with the seriousness of his press briefing’s topic: the threat of the militant group Islamic State of Iraq and Greater Syria.

Many also rushed to his defense, saying Obama has been particularly prone to sartorial bullying, shaming critics for paying more attention to his style than substance.

TIME Boxing

Manny Pacquiao Says He Can ‘Easily Beat’ Floyd Mayweather

Mayweather still has to confirm the May 2 match

Filipino boxer Manny Pacquiao tweeted Tuesday that it’ll be easy to defeat the undefeated Floyd Mayweather, whenever their legendary match actually gets the green light.

Pacquiao didn’t stop there: while he has agreed to the match’s terms, there’s still no word from Mayweather. But Pacquiao wasn’t afraid to call out his silence.

The real delay, though, is the negotiation between Showtime, which broadcasts Mayweather fights, and HBO, which claims the rights to Pacquiao’s matches, on how they’d broadcast the event.

Pacquiao has previously expressed his hope for the match, which would occur on May 2, telling the Los Angeles Times on Monday, “We just want to make that fight happen — for the sake of the fans, for the sake of millions of people around the world who are excited to see that fight. We have a deadline … this month.”

TIME France

NYC Mayor Bill de Blasio Makes Solidarity Visit to Paris

"Both are cities that understand what it is to fight back"

New York City Mayor Bill de Blasio toured Paris on Tuesday in a show of solidarity as the French capital reels from a recent series of terrorist attacks.

De Blasio arrived Tuesday morning and made at least eight stops on his trip, including meetings with Paris Mayor Anne Hidalgo and Jewish leaders the Wall Street Journal reports. “We’re here in solidarity because both of our cities have experienced terror, both are cities that understand what it is to fight back,” he said.

His first stop was the kosher supermarket where a gunman took hostages and later killed four of them. De Blasio then traveled with Hidalgo to the Charlie Hebdo office where, two days before the supermarket attack, two gunmen killed 12 people in retaliation for the satirical newspaper’s depictions of Islam and the Prophet Muhammad.

“Mr. de Blasio was the first person to call me just after he heard the news. This was very moving for me,” Hidalgo said at a news conference. She added that the Sept. 11, 2001, terrorist attack “has made the people in New York stronger, and that is what he’s come to say to us today.”

[WSJ]

TIME Media

Average Movie Ticket Price Hit All-Time High in 2014

Rose to $8.17 in 2014, slightly up from 2013

Movie ticket prices in the United States continued their upward annual climb in 2014, despite last year’s summer box office slump.

The average price in 2014 was $8.17, an all-time yearly high, but only a slight increase from the 2013 average of $8.13, the National Association of Theater Owners (NATO) said in a statement Tuesday. That figure has steadily increased since the mid-1990s, when tickets were around $4.

“Over most of the year, the average was lower than the equivalent quarter on 2013, with the exception of the third quarter when we had a big hit with Guardians of the Galaxy in 3D and large format screens,” NATO Vice President and Chief Communications Officer Patrick Corcoran said in a statement.

Five years of rising ticket prices was one of the chief reasons fewer people went to the movies last year, according to a recent survey by PricewaterhouseCoopers. Box office revenues from 2014 were also down compared to those of 2013, as several highly anticipated sequels like Transformers: Age of Extinction raked in fewer profits than their predecessors.

Last year’s slumps were capped off by Sony’s decision to stream The Interview online on Christmas Day following threats. While the online revenues likely haven’t covered the movie’s costs yet, they’ve already topped $40 million as of this week.

TIME Theater

Clinton the Musical Set for Off-Broadway Premiere

US-THEATRE-CLINTON
Karl Kenzler, left, Alet Taylor, right, and Duke LaFoon, center, perform a song from Clinton: The Musical during the New York Musical Theatre Festival special preview on July 2, 2014. Timoth A. Clary—AFP/Getty Images

Official opening on April 9 at the New World Stages

Clinton the Musical, which debuted last summer at the New York Musical Theater Festival, is set for an Off-Broadway premiere this spring.

The New World Stages theatre, with 349 seats, will host the musical that pokes fun at the scandals from the Clinton administration, the New York Times reports. Former President Bill Clinton is split into two characters — a tough-minded Bill and an easily-tempted one — while Hillary plans for her own Senate run amidst the Monica Lewinsky scandal.

The musical was created by Paul Hodge and Michael Hodge, two brothers from Australia, and is directed by Dan Knechtges, of Tail! Spin! fame, another political comedy that debuted last fall.

Clinton the Musical will begin performances on March 26 with an official opening on April 9.

[NYT]

TIME Aviation

Why Airlines Don’t Talk About Safety In Their Ads

Airport
People stand in the main terminal at Washington Dulles International Airport is shown October 2, 2014 in Dulles, Virginia. Mark Wilson—Getty Images

Fliers don't want to be reminded of the risk

Looking around at modern airlines’ slogans, you might notice a common trend: Few of them stress safety. Not Delta’s “Keep Climbing,” not American Airlines’ “The new American is arriving,” not JetBlue’s “You Above All.”

There was a time when this wasn’t the case. Safety was often mentioned in air travel ads when the aviation industry was still nascent in the 1920s and 1930s — back then, airlines had the tricky task of convincing travelers to try a then-unproven means of getting about.

The trend lasted until the late 1980s, when Pan Am launched reassuring ads amidst terrorist threats targeting American airliners flying across the Atlantic. Those threats, however, eventually took form as that year’s fatal bombing of Pan Am Flight 1o3, which claimed 270 lives in the air and on the ground.

The Pan Am attack, says aviation security expert Glen Winn, is ultimately what convinced airlines to quit bragging about safety.

“Leading up the destruction of Pan Am 103, [Pan Am] had advertised themselves as not only the safest, but also the most secure,” Winn said. “Airlines since then have been really careful how they say what they say.”

Safety has since all but disappeared from airlines’ advertisements. And when airlines are required to discuss safety during on-board safety demonstrations, major brands are trying to make them more fun, revamping their in-flight safety videos to transform mandatory prepare-for-the-worst briefings into informative musicals and short films.

Why the shift? Yes, Worldwide commercial aviation deaths per year have declined. But no airline can guarantee passengers total immunity from harm. And several high-profile disasters over the past few months, like Malaysia Airlines Flights 370 and 17 as well as AirAsia Flight 8501, have put travelers especially on edge. Putting the “S-Word” in slogans or commercials, airlines have found, doesn’t reassure passengers — it just reminds them of the random chance of danger their next trip might bring, however slight it may be.

“When you talk about safety, you bring up a bad taste in people’s mouths,” said Andy Trinchero, executive director of marketing at aviation marketing firm. “It’s something that people don’t even want to hear about, really.”

TIME Advertising

Here’s Why Companies Can’t Say ‘Super Bowl’ in Their Super Bowl Ads

Super Bowl Trademark Copyright
Jermaine Kearse #15 of the Seattle Seahawks catches a 35 yard game-winning touchdown in overtime against the Green Bay Packers during the 2015 NFC Championship game at CenturyLink Field on Jan. 18, 2015 in Seattle, Wash. Tom Pennington—Getty Images

And how they work around it

By now, you’ve seen plenty of commercials advertising February’s Super Bowl XLIX between the New England Patriots and Seattle Seahawks. But there’s a second kind of Super Bowl ad you might have seen, too: the kind that isn’t allowed to say “Super Bowl.”

The National Football League, which has trademarked the term “Super Bowl,” isn’t afraid to send cease-and-desist letters to anybody using the term without permission, according to SB Nation. That means brands that aren’t willing to pay the big bucks to use the term have to come up with sometimes strange alternatives instead.

The tight regulations are part of the reason why the NFL’s ad space for the game is so lucrative: In 2010, Budweiser signed a six-year Super Bowl sponsorship deal worth over $1 billion, while 30-second Super Bowl ads — which reach over 100 million viewers — regularly sell for $4 million a pop.

In the past, the rules have led to awkward workarounds like Stephen Colbert’s “Superb Owl,” a tongue-in-cheek joke poking fun at the NFL’s habit of tightly guarding the Super Bowl trademark:

Here’s how some brands are working around the restriction this year:

TIME Television

MTV to Air in Black and White on Martin Luther King Jr. Day

To provoke discussion about race

MTV will air in black and white for twelve hours on Martin Luther King Jr. Day in an attempt to spark conversation about racial disparities in the U.S.

The first-of-its-kind monochrome broadcast for MTV will include personal reflections on race by several stars, such as Ava DuVernay, director of the Oscar-nominated film Selma, and the film’s lead actor, David Oyelowo, People reported Sunday.

Also slated to appear on Monday are musicians Kendrick Lamar and Jordin Sparks and Senators Rand Paul and Cory Booker, among others.

“The device of turning us black and white is going to be really — visually — a jolt to say, you know what, there are differences and if we are going to ever get to a freer, more equal society the best thing we can begin to do is talk about them,” MTV President Stephen Friedman told the Associated Press.

The broadcast event is the latest initiative to come out of MTV’s Look Different anti-bias campaign, which promotes dialogue about race, gender and sexuality. The campaign partnered with NAACP and other civil rights groups last summer to create commercials after the fatal shooting of Michael Brown in Ferguson, Mo.

The project also aired a special segment called Laverne Cox Presents: The T Word, in which the Orange Is the New Black actress took viewers inside the lives of transgender youth.

[People]

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