Many of the Sesame Street characters at the 12th annual Sesame Workshop Benefit Gala at Cipriani 42nd Street on May 28, 2014 in New York City.
Robin Marchant—Getty Images
By Eliana Dockterman
June 18, 2014

Famed children’s show Sesame Street has finally succumbed to our shortening attention spans. PBS will begin broadcasting and streaming a half-hour version of the show this fall, the company said Wednesday.

For almost 45 years, Sesame Street has run only hour-long episodes, even as other children’s shows got shorter. But a jump in use of the PBS Kids Video app last year and slumping broadcasting ratings convinced the network to design a mobile-friendly version of the show.

“30 minutes is about as long as you can get [for mobile],” Lesli Rotenberg, PBS’s general manager of children’s programming, told the New York Times about the new format. “The hourlong show didn’t lend itself as well to that.”

The new half-hour shows will join PBS’ afternoon lineup starting Sept. 1. PBS will also stream more than just clips from the show for the first time in Sesame Street history: some episodes will be streamable via the PBS website, its mobile app and its Roku channel.

Hour-long Sesame Street episodes will continue to run in the mornings.

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