TIME Advertising

This Hilarious Ad Perfectly Captures the Awkwardness of Puberty

Everyone should have a "first moon party"

If you thought sitcoms were 22 minutes long, think again. This amazing ad for HelloFlo tells a full coming-of-age story (complete with beginning, middle and end) in just over 2 minutes.

It’s so great to see an ad that is both hilarious and insightful, and totally nails the awkwardness surrounding the first period. Extra points for resisting the schmaltzy “love yourself” messaging that seems to have infected most other ads aimed at women. Plus, a period starter-pack actually seems like a really smart product that young women actually need.

Watch it all the way to the end. The ketchup is the best part.

Your browser is out of date. Please update your browser at http://update.microsoft.com


YOU BROKE TIME.COM!

Dear TIME Reader,

As a regular visitor to TIME.com, we are sure you enjoy all the great journalism created by our editors and reporters. Great journalism has great value, and it costs money to make it. One of the main ways we cover our costs is through advertising.

The use of software that blocks ads limits our ability to provide you with the journalism you enjoy. Consider turning your Ad Blocker off so that we can continue to provide the world class journalism you have become accustomed to.

The TIME Team