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Domino's Pizza Develops Its Own Siri So You Never Have to Speak to a Human Again

Jun 17, 2014

Domino's Pizza has rolled out a new function for its mobile app that allows customers to place orders with a computer-generated voice. So it's like Siri, except exclusively for pizza. As Etta James would say, At last, my love has come along.

The feature, nicknamed "Dom," is part of a partnership with software company Nuance, who customized the technology for Domino's, the Associated Press and Mashable report. Nuance aimed to make the virtual experience similar to the real-life interactions you'd have with a human Domino's employee.

"It's our best ever synthesized text to speech voice on a mobile application," Nuance executive Robert Weideman told Mashable. "It acts just like a person a would."

The feature, available for both iOS and Android, is still in beta, so you should probably expect to encounter some kinks that still need to be worked out, Domino's CEO Patrick Doyle told the AP. No word yet on whether Dom will ask you about your day or meddle in your personal life while you're trying to play video games.

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