--- title: MySpace Emails Old Pictures to Users to Get Them to Sign Back Up description: Once the most popular social network on earth, Myspace has sunk to new lows to lure you back canonical: https://time.com/2817600/myspace-wants-you-back/ author: Anita Hamilton article:opinion: false article:content_tier: free article:published_time: 2014-06-03T15:15:25.000Z article:modified_time: 2026-04-13T07:10:16.631Z og:title: MySpace Is Using Your Old Embarrassing Pictures to Try to Lure Back Users og:description: Once the most popular social network on earth, Myspace has sunk to new lows to lure you back og:url: https://time.com/2817600/myspace-wants-you-back/ og:site_name: TIME og:image: https://static.time.com/v3/assets/bltea6093859af6183b/bltf0d8be9e39dfd5bd/698695efcd804d89fcccb499/myspace-screen1.jpg?branch=production&width=1027&quality=75&auto=webp&crop=16:9 og:image:width: 1027 og:image:height: 578 og:image:alt: Myspace 2014 og:type: article twitter:card: summary_large_image twitter:title: MySpace Is Using Your Old Embarrassing Pictures to Try to Lure Back Users twitter:description: Once the most popular social network on earth, Myspace has sunk to new lows to lure you back twitter:image: https://static.time.com/v3/assets/bltea6093859af6183b/bltf0d8be9e39dfd5bd/698695efcd804d89fcccb499/myspace-screen1.jpg?branch=production&width=1027&quality=75&auto=webp&crop=16:9 ---  # Myspace's Brilliant New Marketing Strategy: Reminding You How Awkward You Were in Middle School > Sponsored content. 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Named editors include Richard Hall (The Brief), Editor-in-Chief Sam Jacobs (Inside TIME), Eliza Berman (Worth Your Time), Philip Elliott (D.C. Brief), Justin Worland (Future Proof) and Harry Booth (In the Loop). Health Matters is written by TIME's health desk. #### How do I sign up for a TIME newsletter? Go to time.com/newsletters, choose the newsletters you want and enter your email address. There is no cost and no subscription requirement. ### Sources * TIME Newsletters: [time.com/newsletters](/c/time-nl-network-2026q3/newsletters?i=f537de2c-67ba-4dde-8f46-a6f62997e6fe&cr=time-nl-network-2026q3-v1) by [Anita Hamilton](https://time.com/author/anita-hamilton/) ## Anita Hamilton Jun 3, 2014 3:15 PM UTC  Courtesy Myspace by [Anita Hamilton](https://time.com/author/anita-hamilton/) ## Anita Hamilton Jun 3, 2014 3:15 PM UTC Like an obsessive ex who just can’t let go, Myspace is sending emails to people who haven’t logged in since the aughts to remind them of the good old days. And like anyone who pines for the past —[the social network had more than 300 million users (70 million of them in the U.S.) in its heydey](http://content.time.com/time/magazine/article/0,9171,1686825,00.html) — Myspace hasn’t forgotten a single moment you spent together. First of all, it kept your pictures (_shudder_), all 15 billion of them. Remember that time you and your best friend wore matching Fall Out Boy crop tops and took mirror selfies? So does Myspace. To help refresh your memory, it’s been including a snap or two in emails [begging folks](http://mashable.com/2014/06/01/myspace-old-photos/) to give it one more chance. You’ll have to log back in to get a better look at photos from your ill-spent youth and delete them. Myspace isn’t just trying to win you back by assaulting you with nostalgia, though. It’s changed and grown too. Really. The site that Rupert Murdoch famously paid $580 million for back in 2005, then dumped in 2011 for a paltry $35 million, is now partly-owned by [Justin Timberlake](http://www.theguardian.com/technology/2011/jun/30/myspace-internet). Claiming the world’s [largest](https://myspace.com/pressroom/aboutmyspace) digital music library, it feels more like Spotify or Pandora than its one-time rival Facebook. 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