A memorable performance or a big win at the Grammy Awards can lead to a large sales boost for artists. Early data show that Daft Punk, Taylor Swift and Kendrick Lamar were among the biggest financial winners from music’s big night.
With awards for Album of the Year for Random Access Memories and Record of the Year for “Get Lucky” (along with a highly praised performance with Stevie Wonder), Daft Punk seems to have gotten the biggest Grammy boost of anyone. Random Access Memories increased its weekly sales by 91 percent for the week ending Jan. 26, the night of the Grammys. “Get Lucky,” meanwhile saw its sales increase 206 percent week-over-week, while its streams on Spotify increased by 205 percent on the Monday after the awards show.
Other artists who did not win any awards but still made waves are also reaping rewards. Taylor Swift, who lost out to Daft Punk for Album of the Year, actually got a bigger boost for her album Red, which increased in sales by 105 percent week-over-week. And Kendrick Lamar, who had a rousing performance with Imagine Dragons but lost in several categories, saw sales of his debut LP good kid, m.A.A.d. city jump 63 percent week-over-week and streams of his Spotify catalogue jump 99 percent the day after the show.
Those three were hardly the only ones to cash in on their Grammy success. Here’s a roundup of some other notable boosts in both music sales and streams from Spotify:
Lorde’s catchy anthem “Royals” saw a modest jump in sales (17 percent) and her overall catalogue got a slightly bigger boost in Spotify streams (46 percent)
Sales of Macklemore and Ryan Lewis’ hit “Same Love” jumped 128 percent, while their album The Heist increased 38 percent in sales
Beyonce earned a 52 percent increase in Spotify streams for “Drunk in Love” after her provocative performance with Jay-Z at the start of the show
Sara Bareilles’ The Blessed Unrest, which was nominated for Album of the Year, jumped 92 percent in sales week-over-week
Paul McCartney, who reunited with Ringo Starr for a performance, saw his streams increase 126 percent on Spotify