--- description: Latino Mix 105.7 started playing "Hot in Herre" at 3pm Friday. Will it ever end?!?! title: San Francisco Radio Station Plays Nelly’s “Hot in Herre” for 20 Hours image: https://static.time.com/v3/assets/bltea6093859af6183b/bltfda14f8258dba66b/698685a0810bbbd887c90805/105142279-1.jpg?branch=production&width=1440&quality=75&auto=webp&crop=16:9 ---  * [Newsfeed](/tag/time-section-newsfeed/) ## Newsfeed Update your preferences in [Account Settings](/account/preferences/) Close # This Radio Station Has Been Playing Nelly’s 'Hot in Herre' for 20 Straight Hours by [Sam Frizell](/author/sam-frizell/) ## Sam Frizell Update your preferences in [Account Settings](/account/preferences/) Close Mar 15, 2014 8:05 PM CUT  Nelly performing in NYC. Nelly performing in NYC.KMazur—WireImage/Getty Images by [Sam Frizell](/author/sam-frizell/) ## Sam Frizell Update your preferences in [Account Settings](/account/preferences/) Close Mar 15, 2014 8:05 PM CUT It is really, really, really hot in here. That’s because a San Francisco Latin radio station has been [playing](http://latinomixsf.univision.com/?cmpid=vnt:latinomix1057.com "undefined") Nelly’s 2002 butter jam “Hot in Herre” for at least 20 hours, straight. Since 3pm on Friday. Nonstop. Why, you may ask, has a radio station been playing a 12-year-old hit on repeat for nearly a day? (Also, you may be wondering whether the DJs have hanged themselves.) As to the first question, radio stations are known to engage in “nonstop” stunts to gain some publicity before a big change. And there’s been some [speculation](http://radioinsight.com/blog/headlines/netgnomes/87956/univision-to-heat-up-san-francisco/ "undefined") that the radio station, Latino Mix 105.7 , has been prepping for a launch as “Hot 105.7,” according to Radio Insight. If the rumors are true, it’s good to know Hot 105.7 is getting warmed up before it launches. ```json [{"@context":"https://schema.org","@type":"NewsArticle","@id":"https://time.com/26295/nelly-hot-in-herre-radio/","mainEntityOfPage":{"@type":"WebPage","@id":"https://time.com/26295/nelly-hot-in-herre-radio/"},"headline":"This Radio Station Has Been Playing Nelly’s 'Hot in Herre' for 20 Straight Hours","datePublished":"2014-03-15T20:05:44.000Z","dateModified":"2026-04-13T07:07:50.580Z","description":"Latino Mix 105.7 started playing \"Hot in Herre\" at 3pm Friday. Will it ever end?!?!","url":"https://time.com/26295/nelly-hot-in-herre-radio/","keywords":["Newsfeed","Bizarre","radio"],"thumbnailUrl":"https://static.time.com/v3/assets/bltea6093859af6183b/bltfda14f8258dba66b/698685a0810bbbd887c90805/105142279-1.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","author":[{"@type":"Person","name":"Sam Frizell","jobTitle":null,"url":"https://time.com/author/sam-frizell/"}],"articleSection":"","image":[{"@type":"ImageObject","url":"https://static.time.com/v3/assets/bltea6093859af6183b/bltfda14f8258dba66b/698685a0810bbbd887c90805/105142279-1.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","width":1200,"height":675,"headline":"NYC's HOT 97 FM Radio Celebrates Summer Jam X - Show","caption":"NYC's HOT 97 FM Radio Celebrates Summer Jam X - Show","creditText":"KMazur—WireImage/Getty Images","representativeOfPage":true}],"publisher":{"@type":"Organization","name":"Time","url":"https://time.com/","logo":{"@type":"ImageObject","url":"https://time.com/images/logo.png","width":528,"height":156},"foundingDate":"March 3, 1923","sameAs":["https://www.facebook.com/time","https://www.instagram.com/time/?hl=en","https://twitter.com/time","https://www.pinterest.com/timemagazine"]}},{"@context":"https://schema.org","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"item":{"@id":"/tag/time-section-newsfeed/","name":"Newsfeed"}},{"@type":"ListItem","position":2,"item":{"@id":"https://time.com/26295/nelly-hot-in-herre-radio/","name":"This Radio Station Has Been Playing Nelly’s 'Hot in Herre' for 20 Straight Hours"}}]}] ```