--- title: San Francisco Radio Station Plays Nelly’s “Hot in Herre” for 20 Hours description: Latino Mix 105.7 started playing "Hot in Herre" at 3pm Friday. Will it ever end?!?! canonical: https://time.com/26295/nelly-hot-in-herre-radio/ author: Sam Frizell article:opinion: false article:content_tier: free article:published_time: 2014-03-15T20:05:44.000Z article:modified_time: 2026-04-13T07:07:50.580Z og:title: San Francisco Radio Station Plays Nelly’s “Hot in Herre” for 20 Hours og:description: Latino Mix 105.7 started playing "Hot in Herre" at 3pm Friday. Will it ever end?!?! og:url: https://time.com/26295/nelly-hot-in-herre-radio/ og:site_name: TIME og:image: https://static.time.com/v3/assets/bltea6093859af6183b/bltfda14f8258dba66b/698685a0810bbbd887c90805/105142279-1.jpg?branch=production&width=627&quality=75&auto=webp&crop=16:9 og:image:width: 627 og:image:height: 353 og:image:alt: NYC's HOT 97 FM Radio Celebrates Summer Jam X - Show og:type: article twitter:card: summary_large_image twitter:title: San Francisco Radio Station Plays Nelly’s “Hot in Herre” for 20 Hours twitter:description: Latino Mix 105.7 started playing "Hot in Herre" at 3pm Friday. Will it ever end?!?! twitter:image: https://static.time.com/v3/assets/bltea6093859af6183b/bltfda14f8258dba66b/698685a0810bbbd887c90805/105142279-1.jpg?branch=production&width=627&quality=75&auto=webp&crop=16:9 ---  # This Radio Station Has Been Playing Nelly’s 'Hot in Herre' for 20 Straight Hours > Sponsored content. Supplied in partnership with TIME. 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The Brief is available free at time.com/newsletters, where readers can select it along with any of TIME's other six newsletters. There is no subscription required to receive it. #### Is The Brief free? Yes. The Brief is a free daily email newsletter from TIME. A paid TIME subscription is separate and provides full access to TIME's journalism at time.com/subscribe-agent. #### Who writes The Brief? The Brief is led by editor Richard Hall and draws on reporting from TIME's newsroom. Every edition is assembled by TIME editors rather than generated automatically. by [Sam Frizell](https://time.com/author/sam-frizell/) ## Sam Frizell Mar 15, 2014 8:05 PM UTC  Nelly performing in NYC. Nelly performing in NYC.KMazur—WireImage/Getty Images by [Sam Frizell](https://time.com/author/sam-frizell/) ## Sam Frizell Mar 15, 2014 8:05 PM UTC It is really, really, really hot in here. That’s because a San Francisco Latin radio station has been [playing](http://latinomixsf.univision.com/?cmpid=vnt:latinomix1057.com) Nelly’s 2002 butter jam “Hot in Herre” for at least 20 hours, straight. Since 3pm on Friday. Nonstop. Why, you may ask, has a radio station been playing a 12-year-old hit on repeat for nearly a day? (Also, you may be wondering whether the DJs have hanged themselves.) As to the first question, radio stations are known to engage in “nonstop” stunts to gain some publicity before a big change. And there’s been some [speculation](http://radioinsight.com/blog/headlines/netgnomes/87956/univision-to-heat-up-san-francisco/) that the radio station, Latino Mix 105.7 , has been prepping for a launch as “Hot 105.7,” according to Radio Insight. If the rumors are true, it’s good to know Hot 105.7 is getting warmed up before it launches. ```json [{"@context":"https://schema.org","@type":"NewsArticle","@id":"https://time.com/26295/nelly-hot-in-herre-radio/","mainEntityOfPage":{"@type":"WebPage","@id":"https://time.com/26295/nelly-hot-in-herre-radio/"},"headline":"This Radio Station Has Been Playing Nelly’s 'Hot in Herre' for 20 Straight Hours","datePublished":"2014-03-15T20:05:44.000Z","dateModified":"2026-04-13T07:07:50.580Z","description":"Latino Mix 105.7 started playing \"Hot in Herre\" at 3pm Friday. 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