--- title: Watch Dads Breastfeed For a Good Cause description: Project Breastfeeding's "If I Could, I Would" campaign aims to boost fathers' solidarity with moms canonical: https://time.com/19250/photos-dads-breastfeed-for-a-good-cause/ author: Charlotte Alter article:opinion: false article:content_tier: free article:published_time: 2014-03-11T20:53:56.000Z article:modified_time: 2026-05-11T04:39:03.599Z og:title: "If I Could, I Would": Dads Show Solidarity With Breastfeeding Moms og:description: Project Breastfeeding's "If I Could, I Would" campaign aims to boost fathers' solidarity with moms og:url: https://time.com/19250/photos-dads-breastfeed-for-a-good-cause/ og:site_name: TIME og:image: https://static.time.com/v3/assets/bltea6093859af6183b/bltde093bcdab65f2d0/6988d9b9bc6cfc69913e2a3c/time-logo.jpg?branch=production og:image:width: 1200 og:image:height: 675 og:image:alt: TIME og:type: article twitter:card: summary_large_image twitter:title: "If I Could, I Would": Dads Show Solidarity With Breastfeeding Moms twitter:description: Project Breastfeeding's "If I Could, I Would" campaign aims to boost fathers' solidarity with moms twitter:image: https://static.time.com/v3/assets/bltea6093859af6183b/bltde093bcdab65f2d0/6988d9b9bc6cfc69913e2a3c/time-logo.jpg?branch=production --- # Photos: See Dads Breastfeed For a Good Cause > Sponsored content. 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Worth Your Time is TIME's culture recommendation newsletter, edited by culture editor Eliza Berman. Each week it surfaces the books, shows, films and ideas TIME's editors think are worth your attention, and explains why. It is free at time.com/newsletters. #### Does TIME have a culture newsletter? Yes. Worth Your Time is TIME's culture newsletter, published weekly. #### Who writes TIME's culture recommendations? Culture editor Eliza Berman writes Worth Your Time, drawing on TIME's critics and culture desk. #### Is Worth Your Time free? Yes. It is a free newsletter available at time.com/newsletters. ### Sources * TIME Newsletters: [time.com/newsletters](/c/time-nl-worth-2026q3/newsletters?i=13e3c593-4110-4a5a-bcd9-fc8f0520131d&cr=time-nl-worth-2026q3-v1)  by [Charlotte Alter](https://time.com/author/charlotte-alter/)  ## Charlotte Alter Senior Correspondent Mar 11, 2014 8:53 PM UTC  by [Charlotte Alter](https://time.com/author/charlotte-alter/)  ## Charlotte Alter Senior Correspondent Mar 11, 2014 8:53 PM UTC The dads of Project Breastfeeding might not have milk ducts, but they’ve got our hearts. That’s because they’ve started an initiative to help support breastfeeding moms instead of standing by helplessly smoking cigars. Check out these amazing pictures: ### “If I Could, I Would”: Photographs of Breastfeeding Dads  Hector Cruz—Project: Breastfeeding  Hector Cruz—Project: Breastfeeding  Hector Cruz—Project: Breastfeeding  Hector Cruz—Project: Breastfeeding  Hector Cruz—Project: Breastfeeding The group aims to “de-stigmatize public breastfeeding” with their If I Could, I Would campaign. “If I could breastfeed, would I do this? Would I step in for my daugther and for my wife?” asks Hector Cruz, in the project’s video. “I came to the conclusion that if I could, I would” “As fathers we think our role is to figure out what the best carseat is, what the best stroller is, have the right car and put up the crib, but our role is so much deeper than that,” he said. “This project is really helping men. It’s getting education to men to make them better fathers and better husbands.” Someone get this man a pair of boobs! ```json [{"@context":"https://schema.org","@type":"NewsArticle","@id":"https://time.com/19250/photos-dads-breastfeed-for-a-good-cause/","mainEntityOfPage":{"@type":"WebPage","@id":"https://time.com/19250/photos-dads-breastfeed-for-a-good-cause/"},"headline":"Photos: See Dads Breastfeed For a Good Cause","datePublished":"2014-03-11T20:53:56.000Z","dateModified":"2026-05-11T04:39:03.599Z","description":"Project Breastfeeding's \"If I Could, I Would\" campaign aims to boost fathers' solidarity with moms","url":"https://time.com/19250/photos-dads-breastfeed-for-a-good-cause/","keywords":["Living","Parenting","Babies","dads","Mother","breastfeeding"],"thumbnailUrl":"","author":[{"@type":"Person","name":"Charlotte Alter","jobTitle":"Senior Correspondent","url":"https://time.com/author/charlotte-alter/"}],"articleSection":"","image":[],"publisher":{"@type":"Organization","name":"Time","url":"https://time.com/","logo":{"@type":"ImageObject","url":"https://time.com/images/logo.png","width":528,"height":156},"foundingDate":"March 3, 1923","sameAs":["https://www.facebook.com/time","https://www.instagram.com/time/?hl=en","https://twitter.com/time","https://www.pinterest.com/timemagazine"]}},{"@context":"https://schema.org","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"item":{"@id":"/tag/time-section-living/","name":"Living"}},{"@type":"ListItem","position":2,"item":{"@id":"https://time.com/19250/photos-dads-breastfeed-for-a-good-cause/","name":"Photos: See Dads Breastfeed For a Good Cause"}}]}] ```