TIME Parenting

Photos: See Dads Breastfeed For a Good Cause

Project Breastfeeding's "If I Could, I Would" campaign aims to boost fathers' solidarity with moms

The dads of Project Breastfeeding might not have milk ducts, but they’ve got our hearts. That’s because they’ve started an initiative to help support breastfeeding moms instead of standing by helplessly smoking cigars. Check out these amazing pictures:

The group aims to “de-stigmatize public breastfeeding” with their If I Could, I Would campaign.

“If I could breastfeed, would I do this? Would I step in for my daugther and for my wife?” asks Hector Cruz, in the project’s video. “I came to the conclusion that if I could, I would”

“As fathers we think our role is to figure out what the best carseat is, what the best stroller is, have the right car and put up the crib, but our role is so much deeper than that,” he said. “This project is really helping men. It’s getting education to men to make them better fathers and better husbands.”

Someone get this man a pair of boobs!

Tap to read full story

Your browser is out of date. Please update your browser at http://update.microsoft.com


Dear TIME Reader,

As a regular visitor to TIME.com, we are sure you enjoy all the great journalism created by our editors and reporters. Great journalism has great value, and it costs money to make it. One of the main ways we cover our costs is through advertising.

The use of software that blocks ads limits our ability to provide you with the journalism you enjoy. Consider turning your Ad Blocker off so that we can continue to provide the world class journalism you have become accustomed to.

The TIME Team