These Winter Olympics Uniforms Will Blind You

1 minute read
If Norway's curling team fails to win a gold medal, the Eurovision Song Contest beckons.
If Norway's curling team fails to win a gold medal, the Eurovision Song Contest beckons.Cassie Kovacevich—Loudmouth Golf—AP
By TIME Staff

Forget Paris or Milan. This year, the high bar for cutting edge fashion is being set not on the catwalks but in the snow of Sochi, Russia. From skintight speedskaters to colorful curlers, these Winter Olympians are redefining haute couture. Warning: You may want to turn down the color contrast on your screen.

These Czech ski jumps get the gold in grinning and bearing it.
These Czech ski jumps get the gold in grinning and bearing it.Roman Vondrous—CTK / Zuma Press
The U.S. speedskating costume seems to channel the Robocop reboot.
The U.S. speedskating costume seems to channel the Robocop reboot. Under Armour
It's entirely possible the Canadian team's uniforms were knitted by their moms.
It's entirely possible the Canadian team's uniforms were knitted by their moms.Nathan Denette—The Canadian Press/AP
Russia, this year's host, has decided to entertain with a decidedly Christmas vibe.
Russia, this year's host, has decided to entertain with a decidedly Christmas vibe.Yuri Kochetkov—EPA
German athletes are sure to stand out with these multi-colored duffle coats.
German athletes are sure to stand out with these multi-colored duffle coats. Ina Fassbender—Reuters
Forget Paris or Milan. This year, the high bar for cutting edge fashion is being set not on the catwalks but in the snow of Sochi, Russia. From skintight speedskaters to colorful curlers, these Winter Olympians are redefining haute couture. Warning: You may want to turn down the color contrast on your screen.
Forget Paris or Milan. This year, the high bar for cutting edge fashion is being set not on the catwalks but in the snow of Sochi, Russia. From skintight speedskaters to colorful curlers, these Winter Olympians are redefining haute couture. Warning: You may want to turn down the color contrast on your screen.Sergei Karpukhin—Reuters
If Norway's curling team fails to win a gold medal, the Eurovision Song Contest beckons.
If Norway's curling team fails to win a gold medal, the Eurovision Song Contest beckons.Cassie Kovacevich—Loudmouth Golf—AP
Japan's athletes are apparently pulling for Peyton Manning and the Denver Broncos.
Japan's athletes are apparently pulling for Peyton Manning and the Denver Broncos.The Asahi Shimbun—Getty Images

More Must-Reads from TIME

Contact us at letters@time.com