![The 56th Annual GRAMMY Awards - Pre-GRAMMY Gala And Salute To Industry Icons Honoring Lucian Grainge - Show The 56th Annual GRAMMY Awards - Pre-GRAMMY Gala And Salute To Industry Icons Honoring Lucian Grainge - Show](https://api.time.com/wp-content/uploads/2014/03/465126361.jpg?quality=85&w=2400)
Arby’s bought the oversized brown fedora that Pharrell Williams wore at the Grammys for $44,000 on Sunday, just before he performed at the Oscars in a black version of the signature Vivienne Westwood hat.
The singer, who was nominated for an Oscar for Best Song with Despicable Me 2‘s infectious “Happy,” tweeted:
And the fast food chain responded:
The hat went viral after Pharrell’s Grammy appearance, spawning photoshop tributes and even its own Twitter parody account. Proceeds from the eBay auction will be donated to Pharrell’s nonprofit, From One Hand to AnOTHER, which provides learning and arts resources for underprivileged kids.
More Must-Reads from TIME
- Biden Drops Out of Presidential Race , Endorses Harris to Replace Him
- Why Biden Dropped Out
- The Chaos and Commotion of the RNC in Photos
- Why We All Have a Stake in Twisters’ Success
- 8 Eating Habits That Actually Improve Your Sleep
- Stop Feeling Bad About Sweating
- Welcome to the Noah Lyles Olympics
- Get Our Paris Olympics Newsletter in Your Inbox
Write to Charlotte Alter at charlotte.alter@time.com