Adidas is letting consumers turn Instagram photos into shoe design
Adidas
By Laura Stampler
May 16, 2014

Have you ever looked down at your gym shoes and thought, “If only my sneakers were plastered in pictures of yesterday’s Crab Cakes Egg Benedict… then I’d really be fashion forward.”

Yes? Anyone?

No matter.

Adidas thought it would be a great idea to allow consumers to design their shoes with photos they’ve taken on Instagram — finally combining the world of food porn and footwear. By using the adidas Photo Print App, people can print and paste photos on their ZX Flux shoes. And while while adidas suggests buyers slap on their pictures of hamburgers, cherry blossoms and giant rock formations, we have a more hip and with it list of Instagram suggestions: a friend doing duck face, your hot dog legs at the beach, or a very self-aware shot of a circle of your friends’ shoes.

It seems like you can turn an Instagram photo into just about anything these days. There are even Instagram inspired marshmallows. Marshmallows! At least shoes are a more traditional choice. Can’t wait to gram the grammed shoes. Meta is so in right now.

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