--- title: Hipster Brand Logos Like Urban Outfitters, Warby Parker Turn Corporate description: Come to the dark side canonical: https://time.com/10109/heres-what-hipster-brand-logos-would-look-like-if-they-were-redesigned-to-be-corporate/ author: Laura Stampler article:opinion: false article:content_tier: free article:published_time: 2014-02-26T16:27:08.000Z article:modified_time: 2026-05-11T04:48:48.533Z og:title: Hipster Brand Logos Like Urban Outfitters, Warby Parker Turn Corporate og:description: Come to the dark side og:url: https://time.com/10109/heres-what-hipster-brand-logos-would-look-like-if-they-were-redesigned-to-be-corporate/ og:site_name: TIME og:image: https://static.time.com/v3/assets/bltea6093859af6183b/bltde093bcdab65f2d0/6988d9b9bc6cfc69913e2a3c/time-logo.jpg?branch=production og:image:width: 1200 og:image:height: 675 og:image:alt: TIME og:type: article twitter:card: summary_large_image twitter:title: Hipster Brand Logos Like Urban Outfitters, Warby Parker Turn Corporate twitter:description: Come to the dark side twitter:image: https://static.time.com/v3/assets/bltea6093859af6183b/bltde093bcdab65f2d0/6988d9b9bc6cfc69913e2a3c/time-logo.jpg?branch=production --- # Here's What Hipster Brand Logos Would Look Like If They Were Redesigned to Be Corporate by [Laura Stampler](https://time.com/author/laura-stampler/) ## Laura Stampler Feb 26, 2014 4:27 PM UTC by [Laura Stampler](https://time.com/author/laura-stampler/) ## Laura Stampler Feb 26, 2014 4:27 PM UTC While there have been tons of iterations imagining what corporate logos would look if they were designed by hipsters, what would happen if Warby Parker or Dollar Shave Club turned corporate? [Cornett](http://www.cornettims.com), a Kentucky ad agency that does creative for A&W, decided to take on the task of shaving off brands’ handlebar mustaches for a more clean cut look. It’s interesting to see how some hipster brands changed and others … didn’t. Urban Outfitters has done a pretty good job of corporatizing hipster culture, after all. Cornett ```json [{"@context":"https://schema.org","@type":"NewsArticle","@id":"https://time.com/10109/heres-what-hipster-brand-logos-would-look-like-if-they-were-redesigned-to-be-corporate/","mainEntityOfPage":{"@type":"WebPage","@id":"https://time.com/10109/heres-what-hipster-brand-logos-would-look-like-if-they-were-redesigned-to-be-corporate/"},"headline":"Here's What Hipster Brand Logos Would Look Like If They Were Redesigned to Be Corporate","datePublished":"2014-02-26T16:27:08.000Z","dateModified":"2026-05-11T04:48:48.533Z","description":"Come to the dark side","url":"https://time.com/10109/heres-what-hipster-brand-logos-would-look-like-if-they-were-redesigned-to-be-corporate/","keywords":["Newsfeed","Internet","Advertising","Corporate","Hipster","Logo"],"thumbnailUrl":"","author":[{"@type":"Person","name":"Laura Stampler","jobTitle":null,"url":"https://time.com/author/laura-stampler/"}],"articleSection":"","image":[],"publisher":{"@type":"Organization","name":"Time","url":"https://time.com/","logo":{"@type":"ImageObject","url":"https://time.com/images/logo.png","width":528,"height":156},"foundingDate":"March 3, 1923","sameAs":["https://www.facebook.com/time","https://www.instagram.com/time/?hl=en","https://twitter.com/time","https://www.pinterest.com/timemagazine"]}},{"@context":"https://schema.org","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"item":{"@id":"/tag/time-section-newsfeed/","name":"Newsfeed"}},{"@type":"ListItem","position":2,"item":{"@id":"https://time.com/10109/heres-what-hipster-brand-logos-would-look-like-if-they-were-redesigned-to-be-corporate/","name":"Here's What Hipster Brand Logos Would Look Like If They Were Redesigned to Be Corporate"}}]}] ```