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Under Armour
5 Things to Know About Lindsey Vonn as She Goes for the Gold at the 2018 Winter Olympics
By Sean Gregory
Watch Steph Curry Rip LeBron James Shoes Off a Fan's Feet for a Hilarious Reason
By Cady Lang
This Is What It's Like To Sleep in Tom Brady's Pajamas
By Sean Gregory
Under Armour Wants You to Buy Tom Brady's Pajamas
By Sean Gregory
More in
Under Armour
Watch Michael Phelps Train for His Last Olympics in Inspiring New Under Armour Ad
"It's what you do in the dark that puts you in the light"
By Megan McCluskey
March 8, 2016
These New Smart Shoes Can Track Your Workout More Accurately Than A Treadmill
They can also tell you how many total miles you've run in them
By Lisa Eadicicco
January 5, 2016
Stephen Curry Says He's The Best Player In World
The reigning NBA MVP talks to TIME about basketball, life, and his biggest fear
By Sean Gregory
December 23, 2015
Stephen Curry Sneakers a Slam Dunk for Under Armour
Footwear sales fuel strong growth at the athletic gear maker
By John Kell / Fortune
July 23, 2015
Why Lululemon Is Recalling Women’s Tops
There have been seven reported injuries
By John Kell / Fortune
June 25, 2015
Why Jordan Spieth's U.S. Open Win Was Huge for Under Armour
The athletic gear company is making bold sponsorship deals
By John Kell / Fortune
June 22, 2015
Under Armour Removes Iwo Jima-Inspired Shirt After Complaints
The shirt reimagined the image of American soldiers raising a flag at the Battle of Iwo Jima
By Alexandra Sifferlin
May 18, 2015
Under Armour's Ad Aims to Lure Women From Lululemon
Dancer Misty Copeland turns the sportswear company's new empowerment campaign into a huge viral hit
By Eliana Dockterman
August 5, 2014
Watch This Inspiring Under Armour Ad Starring Ballerina Misty Copeland
'I Will What I Want'
By Eliana Dockterman
August 1, 2014
Under Armour and U.S. Speedskating Extend Partnership
Even though the team still hasn't won a medal in Sochi, they're not blaming the suits
By Eliana Dockterman
February 21, 2014
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