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Nike
'One of the Greatest Practical Jokes of All Time.' Jimmy Kimmel's Latest Stunt Mocks the Nike Boycott
By Melissa Locker
Nike Wants Fanny Pack Pool Slides to Be the Shoe of the Summer
By Megan McCluskey
Phil Knight Remembers Roger Bannister's Miracle Mile
By Phil Knight
Nike's Latest Campaign Stars Vogue Dancing Legend Leiomy Maldonado
By Cady Lang
More in
Nike
Compression Tights Won’t Make You a Better Runner
Compression tights are the latest in athletic performance wear, and some runners swear they improve their performance by helping them to run longer, faster and even recover more quickly with less soreness. But does science...
By Alice Park
June 1, 2017
These 5 Books Could Help You Advance Your Career
Even if you’re not actively looking for a new job
By Martha C. White / Money
April 29, 2021
Nike Just Expanded Its Size Offerings
The brand's new workout line will include 1X-3X sizes
By Brandi Fowler / InStyle
February 12, 2018
This Nike Commercial Features Women Athletes in Hijabs
"What will they say about you?"
By Cady Lang
April 29, 2021
See How Black Friday Shoppers Totally Messed Up This Nike Outlet Store
The dark side of shopping's biggest day
By Cady Lang
November 28, 2016
Nike Is Giving Away Self-Lacing
Back to the Future
Sneakers
The money raised in the raffle will go to the Michael J. Fox Foundation, to help find a cure for Parkinson’s
By Kate Samuelson
April 29, 2021
Nike's 'Back to the Future'-inspired Sneaker Can Lace Itself
The future is now
By Cady Lang
September 21, 2016
First Transgender Man on the U.S. National Team Stars in Nike Ad
"Being the first trans man on a U.S. men's national team was a dream come true"
By Megan Lasher
April 29, 2021
India’s Female Athletes Take Center Stage in Nike’s Powerful New Ad
Just do it
By Melissa Locker
August 4, 2016
Three Pairs of Food-Inspired Sneakers That Look Good Enough To Eat
Just do it.
By Cady Lang
May 18, 2016
Nike Will Sell
Back to the Future
Self-Lacing Sneakers
The laces will automatically tighten when the shoe comes in contact with feet
By Melissa Chan
March 16, 2016
Nike Drops Manny Pacquiao Over Anti-Gay Remarks
“We find Manny Pacquiao’s comments abhorrent," the company said in a statement
By Nolan Feeney
February 18, 2016
Tiger Woods No Longer Golf's Top Earner
A young golfer just set a new par for the course
By Benjamin Snyder / Fortune
April 29, 2021
The Market That Persists In the Waning Chinese Economy
The sportswear trend is seeing a recovery in China
By Michal Addady / Fortune
October 7, 2015
Nike Exec Says We’ll Be 3D Printing Sneakers At Home Soon
The company already uses similar technology
By Michal Addady / Fortune
October 7, 2015
Nike Runner Missed World Record Because His Shoes Disintegrated
Eliud Kipchoge won the Berlin Marathon even as his shoes fell apart
By John Kell / Fortune
April 28, 2021
Here's Why Nike's Stock Is On An Amazing Run
The Olympics will be a huge help next year
By Kevin Kelleher
September 25, 2015
Watch a Wry Send-Up of Activewear
You can rock it while grocery shopping, being hungover or drinking coffee
By Joanna Plucinska
September 23, 2015
Nike Spoofs
Animal House
With the University of Oregon's Greatest Athletes
Featuring Dan Fouts, Ahmad Rashad and lifelong Ducks fan Ty Burrell
By Eliza Berman
September 12, 2015
When Corporations Play Politics With Ballot Measures
When corporations give money to get a ballot issue passed, the issue often affects their bottom lines. A gambling company gives millions to allow the opening of a new casino; an agricultural giant spends huge...
By Center for Public Integrity / Liz Essley Whyte
September 2, 2015
How Nike's Medieval Ice Pack Helmet Will Cool Athletes' Skulls
Or, how to be cool without looking cool.
By Claire Groden / Fortune
July 28, 2016
Corporate Giants Back LGBT Law
The leading companies aim to expand LGBT rights and also their customer base
By Philip Elliott
April 28, 2021
Converse Is Finally Making More Comfortable Chucks
The new Chuck II will be slightly pricier than it's iconic predecessor.
By Laura Lorenzetti / Fortune
July 23, 2015
Stephen Curry Sneakers a Slam Dunk for Under Armour
Footwear sales fuel strong growth at the athletic gear maker
By John Kell / Fortune
July 23, 2015
Nike Co-Founder Phil Knight to Step Down
Knight recommended CEO Mark Parker to succeed him as chairman
By Jack Linshi
June 30, 2015
Here’s Why Nike’s Shares Just Leapt To an All-time High
The ‘athleisure’ trend is a big hit on Wall Street too
By John Kell / Fortune
June 26, 2015
Why Lululemon Is Recalling Women’s Tops
There have been seven reported injuries
By John Kell / Fortune
June 25, 2015
Jawbone: Fitbit Employees Stole Company Secrets
New lawsuit comes as Fitbit readies IPO
By Laura Lorenzetti / Fortune
April 28, 2021
Here Are the Absurd Prices of 9 Items That Help Explain the Venezuela Crisis
From $800 sneakers to $31 Value Meals, here's a compilation of some of the most exorbitant prices.
By Noah Rayman
February 27, 2015
Morning Must Reads: January 12
Paris March Draws Huge Crowds Heads of state from across Europe, Africa and the Middle East flew into Paris on Sunday to take to the streets alongside an estimated 1 million people in the city...
By TIME Staff
January 26, 2016
Why Pro Athletes Won't Stay Silent Anymore
“I knew it would be coming sooner or later,” says Olympian John Carlos
By Sean Gregory
December 19, 2014
Nike Exec Leaves the Company Because He Hates Portland
"It was a culture shock"
By Sarah Begley
December 12, 2014
Nike Drops Adrian Peterson
The Minnesota Vikings player pled no contest to charges of reckless assault Tuesday
By Eliana Dockterman
April 28, 2021
This Inspirational New LeBron James Ad Couldn't Help Him Win His First Game Back Home
Maybe just watch it a few extra times next game, guys?
By Denver Nicks
April 28, 2021
3 Features a Nike-Apple Wearable Absolutely Must Have
Apple's wearable will target fitness nuts. Here's what it has to be able to do—with Nike's help
By Matt Vella
October 24, 2014
Nike CEO Hints at Apple Collaboration
The athletic brand and tech giant may come together in the near future
By TIME Video
April 28, 2021
Vikings: 'We Made a Mistake'
As Nike drops its endorsement deal with the star
By Dan Kedmey
April 28, 2021
Check Out the Best World Cup Commercials So Far
The World Cup finally kicks off today in Sao Paulo, Brazil. In addition to the 32 teams vying for the championship, there’s likely to be even more soccer-themed commercials played between matches and shared online...
By Victor Luckerson
June 18, 2014
Nike Walks Away From Wearable Tech Devices
The company's chief executive Mark Parker said software would be a "bigger and bigger" deal going forward as the company transitions away from creating wearable technology like its FuelBand device
By Nolan Feeney
April 27, 2014
Nike Kills the FuelBand
A pioneer in fitness trackers decides they don't have a future--at least as a Nike product line
By Harry McCracken
April 18, 2014
Football Fans Will See Spike in Prices for NFL Gear
Nike, the official brand for NFL team uniforms, is increasing the prices for its higher-end jerseys. Fans will have to hand over $150 for a "Limited" jersey and $295 for an “Elite” jersey. Nike had no comment as to why prices went up
By Brad Tuttle
April 10, 2014
Self-Tying 'Power Laces' of Back to the Future Fame Are Coming in 2015
Just think of all the time these will save you
By Samantha Grossman
February 18, 2014
Savvy Brands Are Using Apps Instead of Ads to Get Messages Across
How Ikea, Audi and Nike brand their way into your life with apps
By Per Liljas
February 14, 2014
What Wendy's and Apple Have in Common
Looking back on the sales and consumer survey data for the nation's biggest retailers and restaurants, it's clear that some businesses had a lot better 2013 than others. Here are a few of the major...
By Brad Tuttle
January 10, 2014
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