Marketing & Advertising

Watch This Amazingly Powerful Student-Made Ad for Johnnie Walker

By Megan McCluskey

My Experiment Opting Out of Big Data Made Me Look Like a Criminal

By Janet Vertesi

This Puppy Ad Will Completely Melt Your Heart

By TIME Staff

Fast Food Favorites Cook Up a Breakfast War

By Brad Tuttle
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It's High Time to Mock Pretentious, Pricey Vodka, Says Cheaper Vodka Brand

Smirnoff has launched a “cut the velvet rope” marketing campaign, openly mocking high-end bottle service at clubs and the trend of pretentious overpriced artisan vodkas.It’s an obviously self-serving idea from a mass-market vodka brand that...

By Brad Tuttle

Indians To Spend $5 Billion On Poll Campaign

India's politicians are expected to spend around $5 billion on their campaigns, which makes these polls second only to the U.S. presidential elections in terms of expense

By TIME Staff

Lobbyists Push Congress to Curb Misleading Ads

Fashion and beauty ads where the physical appearance of subjects is dramatically altered can have a dire effect on the health outcomes of young people, say anti-eating disorder groups. A bill introduced last month could prompt the FTC to investigate

By Maya Rhodan

Why That Creepy Character in the Cereal Aisle Is Eyeing Your Child

If your child begs, pleads, and throws a hissy fit to get you to buy the sugary cereal featuring a cartoon mascot on the box, all is going according to plan.It’s fairly common knowledge that...

By Brad Tuttle

The Trend Miller and Budweiser May Want to Start Worrying About

Are you tempted to taste Hell? In the mood for a Hooker? Or perhaps it’s time to try Zevia? The latter may sound like a mood-enhancing drug, but it’s not. Neither are the others—not exactly,...

By Brad Tuttle

The Resurgence of Cheap Old-School Mass Market Beer

Beer drinkers lost interest in one old-school pale lager, until the brew started being sold in cans from the 1970s. An endorsement from Ron Burgundy probably helped too.The recent evolution of alcoholic beverage preferences has...

By Brad Tuttle

A Recent History of Campaigns to Get Couples to Do the Nasty

The new “Do It for Denmark” campaign is just what it sounds like: an initiative encouraging couples to have sex—and make babies—for the good of the country.The campaign, reminiscent of a cheesy song from “Grease...

By Brad Tuttle

At Long Last, Your Company Can Advertise on Airline Barf Bags

Spirit Airlines planes may soon be as overloaded with logos as a NASCAR vehicle. The ultra-low-fare carrier is actively seeking sponsorships on flight attendant aprons, window panels, and even custom-designed air sickness bags.Spirit Airlines is...

By Brad Tuttle

Think Your Local Tourism Slogan Is a Stupid Waste of Money? You're Not Alone

To pump up tourism and attraction conventions, cities and states regularly roll out new logos, slogans, and marketing campaigns. Locals tend to view the efforts largely as nonsense or worse, a colossal waste of taxpayer...

By Brad Tuttle

The 10 Worst Product Fails of All Time

The larger the company, the greater its capacity for taking risks. While pouring millions of dollars into market research and advertising campaigns can lead to tremendous successes, such ventures can also be a formula for...

By Thomas C. Frohlich

How Facebook Gender Identity Is Like Pop-Tart Sushi

Our world has been getting more specialized for decades — the social media giant is just playing catch-up

By Nick Gillespie
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