consumer psychology

Why Wine Tastes Better When It Costs More

By Amanda MacMillan

1 Totally Common Shopping Habit That's Wrecking Your Budget

By Martha C. White

This Is Why Tech Bubbles Actually Happen

By Martha C. White

1 Trick to Getting What You Want When You Negotiate

By Martha C. White
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When Gas Prices Fell, Nobody Expected This

We're too shell-shocked to appreciate the windfall

By Martha C. White

Here's the Surprising Reason Companies Can Get Away With Bad Service

And why you're willing to take it

By Martha C. White

The 1 Weird Reason You're Tipping More

These tricks businesses use could make you more likely to tip

By Martha C. White

When Retail Therapy Backfires

When retail therapy backfires

By Martha C. White

5 Ways Money Can Buy Happiness, Backed by Science

You have to be a spend wisely, though

By Martha C. White

3 Reasons Why Your Relationship With Food is Crazy

1) You ignore the importance of contextYou ate more because you were hungry? Maybe, but you’re probably not giving nearly enough credit to how context affects you. I’ve posted many times about how context is...

By Eric Barker

New Retail Mantra: Customers are Scum

The more you're made to feel unworthy of a product, the more you wind up wanting it

By Michael D. Lemonick
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