Branding

What's In a (Brand) Name?

By Kate Samuelson

These Resurrected Fast Food Mascots Have 1 Thing in Common

By Dan Mitchell

These Are the 8 Most Valuable Brands

By Laura Lorenzetii / Fortune

Why Ronald McDonald Will Never, Ever Get Fired

By Scott Olster
More in Branding

Why Millennials Are Giving Their Kids Weird Names

And because Millennials love small brands

By Belinda Luscombe

Malaysia Airlines Struggles

With a new CEO and an evolving marketing strategy, the beleaguered airline is trying to rebrand and reinvent

By Rishi Iyengar

This 'Bra Cam' Shows How Often Women's Breasts Get Ogled

Nestlé created video in honor of October's Breast Cancer Awareness month

By Laura Stampler

These Are the 10 Oldest Logos in the World

Even before global marketing campaigns, television commercials, and social media, a company’s logo has been important. Over time, as businesses and consumers have changed, most major companies have also changed their logos dramatically. Still, some...

By Thomas C. Frohlich and Alexander Kent

Watch: Verizon's New Ad Is About How We Discourage Girls

Only 14% of teenage girls say they want to be scientists

By Charlotte Alter

Japan's Biggest Crime Syndicate Has Its Own Website

In an effort to recruit new members and regain some mystique, the Yamaguchi-gumi has launched a website that shows just how neighborly it is—and there's a catchy tune to be enjoyed as well

By Michelle Arrouas

Oscar Mayer Is Now Selling Lunchables for Adults

But they've been rebranded as "energy packs," so they're fancy

By Samantha Grossman

Brand Name Painter

Brendan O'Connell finds art buyers in the aisles of a supermarket

By Lily Rothman
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