Apple Store

Watch Steve Jobs Introduce the First Apple Store in 2001

By Lisa Eadicicco

The Apple Store Makes More Money Per Square Foot Than Any Other Retailer

By Lisa Eadicicco

Microsoft Employees Storm an Apple Store in This Surprising New Ad

By Victor Luckerson

Apple Set to Beat Sales Record With iPhone 6S

By Michal Addady / Fortune

Apple Store’s New Look Demotes iPods From Tables To Shelves

It now has to slum it with the accessories

By Michal Addady / Fortune August 19, 2015

Apple Just Made a Huge Change to the Way You Buy Stuff Online

It simplifies things for the shopper, of course

By Benjamin Snyder/Fortune August 7, 2015

7 Secrets of the Apple Genius Bar Everybody Should Know

Insider tips before your next Genius Bar appointment

By John Patrick Pullen August 4, 2015

Apple’s Watch Is Coming to Best Buy Stores in August

It's coming to a big new retailer

By Jonathan Chew / Fortune July 27, 2015

Federal Judge Certifies Class Action Lawsuit Against Apple

Tech giant obligated to compensate workers

By Claire Groden / Fortune July 16, 2015

This Is the Biggest Change to the Apple Store in Years

Lost your iPhone charger? Get one delivered to your door

By Jack Linshi May 28, 2015

This Was the Highest-Paid Woman in the U.S. Last Year

Apple's new head of retail earned big bucks in 2014

By Victor Luckerson May 5, 2015

Apple Is Offering Classes to Learn How the Apple Watch Works

It's time for school

By Alex Fitzpatrick April 17, 2015

You'll Try On the Apple Watch in a 15-Minute Appointment

Devices will be demoed in Apple Stores starting April 10

By Victor Luckerson March 19, 2015

The 5 Best iPhone Games to Play This Week

Try Evoland, with graphics that evolve as you defeat your enemies.

By Alexander Aciman February 9, 2015

Apple Store Chief Gets the Big Bucks

Making Angela Ahrendts the company's highest-paid exec

By Victor Luckerson January 23, 2015

See Steve Jobs' Legacy in 16 Photos

Three years after the tech luminary's death, here is a look back at the most influential products he played an instrumental role in creating

By TIME Photo October 5, 2014

Apple Bets $68 Million on Ahrendts to Lead Retail Efforts

Apple has been looking to return some stability to its retail operations since Ron Johnson’s departure back in late 2011. His successor, former Dixon’s CEO John Browett, lasted a mere six months.As a nice bit...

By Doug Aamoth May 6, 2014

RIP: Apple Just Killed the iPad 2

Normally, Apple uses its glitzy new product introductions to quietly retire old models. When the company launched the iPad Air, for example, it nixed the fourth-generation iPad while keeping the iPad 2 around as the...

By Matt Vella March 18, 2014

Apple's iPhone Return Window Shrinks to 14 Days

iPhone buyers no longer have a full month to change their minds.

By Jared Newman March 12, 2014