--- description: Find out why Opendorse was selected for the list title: TIME100 Most Influential Companies 2023: Opendorse image: https://static.time.com/v3/assets/bltea6093859af6183b/blteb9bdb0fafa55f01/698a3dc922fb85bfa8e2ec2d/time100-companies-Opendorse-2023.jpg?branch=production&width=3840&quality=75&auto=webp&crop=16:9 --- Jun 21, 2023 # Opendorse Cash for college athletes by [Sean Gregory](/author/sean-gregory/) ## Sean Gregory Update your preferences in [Account Settings](/account/preferences/) Close Senior Correspondent  Opendorse CEO Blake Lawrence with basketball player DeAndre Ayton. Courtesy Opendorse Opendorse CEO Blake Lawrence with basketball player DeAndre Ayton. Courtesy OpendorseCourtesy of Opendorse When Pringles goes looking for mustachioed basketball players to feature on its cans during March Madness, or Spanx wants to connect with female college athletes to promote shapewear, the companies turn to [Opendorse](https://opendorse.com/?url=https://opendorse.com/%3Futm%5Fsource%3Dsearch%26utm%5Fmedium%3Dpaid%26utm%5Fcampaign%3DBroad%5FSports%5FTest%26param1%3Dvalue1%26param2%3Dvalue2%26gad%3D1&id=5&gclid=CjwKCAjwkLCkBhA9EiwAka9QRuUmAR%5FhP4envx5bOUcmTIYHptjPI9k1PIs8ERTetfIoikquv85PQRoCL2YQAvD%5FBwE "undefined"), the online platform that helps forge name, image, and likeness (NIL) deals. Since the NCAA started allowing athletes to sign sponsorships in 2021, some 90,000 college athletes have made money using Opendorse, according to the company. Co-founder and CEO Blake Lawrence expects college athletes to earn more than $100 million on the platform by the end of 2023\. “Opendorse is growing faster than we ever expected,” he says. “And NIL is just in its infancy.” _A weekly newsletter featuring conversations with the world’s top CEOs, managers, and founders._ [_Join the Leadership Brief_](https://cloud.newsletters.time.com/signup?nln=leadership&source=100companies "undefined"). Opendorse: 2023 TIME100 Most Influential Companies ```json [{"@context":"https://schema.org","@type":"Article","@id":"https://time.com/collections/time100-companies-2023/6285213/opendorse/","mainEntityOfPage":{"@type":"WebPage","@id":"https://time.com/collections/time100-companies-2023/6285213/opendorse/"},"headline":"TIME100 Most Influential Companies 2023: Opendorse","datePublished":"2023-06-21T10:55:40.000Z","dateModified":"2026-03-03T00:16:10.655Z","description":"","url":"https://time.com/collections/time100-companies-2023/6285213/opendorse/","keywords":["TIME100 Companies"],"thumbnailUrl":"https://static.time.com/v3/assets/bltea6093859af6183b/blteb9bdb0fafa55f01/698a3dc922fb85bfa8e2ec2d/time100-companies-Opendorse-2023.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","author":[{"@type":"Person","name":"Sean Gregory","jobTitle":"Senior Correspondent","url":"https://time.com/author/sean-gregory/"}],"creator":"Sean Gregory","articleSection":"","image":[{"@type":"ImageObject","url":"https://static.time.com/v3/assets/bltea6093859af6183b/blteb9bdb0fafa55f01/698a3dc922fb85bfa8e2ec2d/time100-companies-Opendorse-2023.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","width":1200,"height":675}],"publisher":{"@type":"Organization","name":"Time","url":"https://time.com/","logo":{"@type":"ImageObject","url":"https://time.com/images/logo.png","width":528,"height":156},"foundingDate":"March 3, 1923","sameAs":["https://www.facebook.com/time","https://www.instagram.com/time/?hl=en","https://twitter.com/time","https://www.pinterest.com/timemagazine"]}},{"@context":"https://schema.org","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"item":{"@id":"https://time.com/collections/time100-companies-2023/6285213/opendorse/","name":"TIME100 Most Influential Companies 2023: Opendorse"}}]}] ```